Man self-immolates in front of High Court

Speculation, shock and rumours have swept Johannesburg this morning, after a man poured petrol all over himself outside the High Court, flicked a match and set himself ablaze in front of a crowd of hundreds of traumatised onlookers.

"Why did he do it?" stammered haunted-for-life magistrate and part-time blogger Justice Laaifen Pryson. "What could be so singularly awful in our country that he would douse himself in fuel, light a match, and end it all? Crime? Poverty? Worsening socioeconomic disparities and widespread political corruption under a nepotistic, loyalist government? What could possibly drive him to such desperate lengths?"

Despite the endless speculation, police investigators from the Pretoria SAPS now think there could be a simpler, far more obvious reason.

"Footage pulled from surveillance cameras around the area clearly shows why he would be driven to such an act," said Chief Investigator Ian Competance. "He was wearing a T-Shirt which, upon close examination, shows adverts for not one or two but THREE Leon Schuster movies: Mad Buddies,Mama Jack, and - God help us all - Mr Bones 2. Eurgh...

According to the Centre for the Management of Hazardous, Dangerous, Toxic and Radioactive Substances (CMHDTRS) , Leon Schuster Films - know by their empirical chemical name LSF - are a highly dangerous waste product of the South African film industry, with over a million DVD cases of the deadly, radioactive substance being dumped in Afrikaans households and struggling small-town Mr Video stores every year.

"LSF is clearly one of the most toxic forms of industrial waste that South Africa produces," said Dr John Doe of the CMHDTRS. "Prolonged exposure can cause insanity, blindness, hysteria, brain damage, full-body cringes so powerful they can shatter bone and burst internal organs, and the dangerous tendency to think a scene centred loosely around a protagonist losing control of his bowels in a public place as hilarous, original comedy."

He went on to add that the substance was even deadly to those who only suffered partial exposure.

"Such as the blind and the deaf," he said, pointing to a sheaf of paper covered in graphs, long latin words and numbers that looked very sciency indeed.

Police reports now confirm the man's cause of death, saying that the utter lack of mirrors in his house meant that he would not have known his exposure to lacklustre fart-joke comedy weakly hinged around racial differences in a modern South Africa until it was too late.

"He was probably in a rush to work and pulled on the first T-shirt his hand grabbed out the cupboard. He was probably in public for hours... Jesus," read the offical police statement.

The public is hereby formally warned to immediately destroy any LSF they should come in to contact with.

"Fire, a hammer, a knife, a shredder that you don't care whether it breaks or not - these are all scientifically tried and tested methods of dealing with LSF," said Dr Doe. "Please, people, don't take any chances."

This is the second such incident in the past four months, after a man stood in a high-speed industrial blender after being forced to watch an Adam Sandler movie marathon with his eight-year-old brother, who reportedly found the films "hilarious".

Bunch of men kick bag of wind into net between poles

pic: The Guardian

Thousands of people screamed in mixed frustration and celebration last weekend - much like they did in the hundreds of weekends before - after a bunch of millionaires used their feet to roll a plastic packet of air into a white nylon net suspended between two metal poles.

The group of millionaires, who all wore the same colour just with different numbers on their backs, cheered in victory for the crowd, after just narrowly stopping another bunch of same-colour-shirt wearing millionaires from doing the same thing to them on a big patch of grass in London surrounded by thousands of screaming non-millionaires.

"I know that we have had lots of exciting examples in the past of a bunch of grown men getting overpaid for what is really just toeing around an imported Chinese piece of plastic pumped up with what we breathe on a daily basis," said a 42-year-old man dressed all in red who also isn't a millionaire, "but this particular 90 minutes was exceptional. There was kicking. There was passing. There was booting. There were balls going into nets and fully grown men kissing their hands and pointing to the sky as if God was favouring them in that particular 90 minutes instead of ending world hunger or war or disease. It was brilliant - certainly nothing like the last 40 or so 90-minute ball-kicking sessions I paid to go and watch every weekend last year."

The 90 minutes - which was more like 97 minutes after the man with the whistle not kicking the ball awarded extra time for the millionaires' impressive acting skills - was not, however, without controversy, with hundreds of thousands of people in smoky bars across the world screaming their opinions at TV screens.

Pictured: fan's impression of whistle-blower

On more than one occasion, the whistle-bearer's quality of eyesight was brought into question, along with his sexuality, mental condition, and whether or not he was being unfair to a particular bunch of millionaires.

Following the success, the bunch of men will go on to play another bunch of men next week, with the hope of winning a big metal cup.

"We're going to win it again, I just know it," said another fan (who has no real connection with the bunch of millionaires and yet becomes indignantly defensive if you question their skills or qualities as a bunch of ball-kickers), before adding in a few homophobic digs at the other teams' millionaires, and making a snide remark about their track records of winning big metal cups. "Those other clubs haven't won a title in years. We're obviously better, because reasons."

Meanwhile, the head multi-millionaire in charge of the other millionaires said that he was excited about the results, and that they could not have done it without their loyal fanbase.

"I drive a very nice, very expensive car that uses a lot of fuel," said the also Men's-Cologne-and-underwear-and-sports-shoes model, who took time out of being in scandals in the tabloids to speak to gathered reporters. "Without their endless support, I wouldn't be where I was today. I'd be in a lower league, probably, making as much as a doctor or teacher makes. Christ, imagine that?"

Analysts have since confirmed that the air-bag-kickery was the most exciting thing to happen in human history since last weekend, when a bunch of yellow-shirted millionaires kicked their sack of air into a net belonging to red-and-blue-shirted millionaires.

"It certainly is a very important piece of human history," said a man who used to kick air packets and is now paid to give his opinion about kicking air packets on TV, "which is why we filmed the air-packed-kicking and will play that particular fifteen seconds of air-bag-booting in slow motion every four minutes, for the whole day. And not just on dedicated packet-kicking TV channels, no. We'll also pretend it's news and tack it on for 30 minutes after the news anchor has sufficiently depressed you with all those far-less-newsworthy stories about a couple of kidnapped girls in some African country."

Readers wanting to know more about this story can just turn to any news channel or walk into any bar.

Survivor South Africa to be set in South Africa

Fans of survival drama and underused hashtags jumped with joy today, after producers at DSTV and MNet announced their executive decision to set the next overhyped and underwatched season of Survivor South Africa “actually in South Africa.”

“We’ve been thinking about South Africa and the direction the show has been taking in the past few years, and we wanted to make Survivor into the most harsh, difficult and drama-filled show around,” said MNet CEO Ree Peatz. “At first we thought to maybe follow Bear Grylls and set the show somewhere bleak and depressing and very difficult to survive: like the endless desertscape of the Sahara, or the bleak and frozen ardour of the Artic Tundra, or even the Rhodes University Accounting 3 lecture venue – very few survive that place. But then we realised that actually we don't have to go halfway across the world to find such a depressing and difficult environment to put our contenders.”

It soon became clear to them that the best place to set a show that depicts surviving against all odds was actually South Africa.

“For many, many years now South Africa has slowly declined into a perfect environment to shoot a harsh and unforgiving reality show based on surviving against all odds,” said Peatz. “This will make the show more locally relevant, more bold and representative, and also save us a fortune on travel expenses and filming costs.”

The much-anticipated upcoming season, says Peatz, will be set in one of South Africa’s townships.

“In the past, our contenders basically took the equivalent of a three-week all-expenses paid vacation to a lovely tropical beach paradise in the Indian Isles. There, they were guaranteed at least two meals a day, a crude shelter that kept out most of the rain and bugs, clean drinking water, and free, world-class on-site medical attention if anything went wrong,” said Peatz, outlining the show’s shortcomings. “But here, closer to home, thousands of normal South Africans have none of those wonderful relaxations and privileges.”

The show will now have a set of more contemporary challenges and aims.

“They will have to contend with things like low pay, criminal working conditions, awful socioeconomic disparity, increasingly more frequent rising costs of living, widespread crime, an inefficient and overtaxed police service, no healthcare, endless strikes, terrible basic and secondary education, disease, malnutrition, unemployment,” said show organiser Ian Munity. “And in this new show, they won’t be set weekly challenges. We’ll just declare whoever is left alive by the end of the season as the winner. The symbolic act of snuffing out their torch will be replaced by the even more symbolic act of Digging A Hole And Lowering A Box Holding Their Lifeless Corpse Into It Before Burying It and Saying Some Prayers.”

Many South Africans have, however, voiced their displeasure at the decision saying they used to love the escapism and sense of wonderful relaxation the show brought.

“I used to escape my problems by watching a bunch of unknown ‘celebrities’ and douchebags argue on a beach over who said what to who while actually eating a proper meal and not facing the daily dreariness of everyday life in SA,” said one of the seven people who watch the show. “It was nice to be able to get away from it all, you know? To lose yourself in a world of clean water and only slightly shoddy houses, with so little tension between the various colour groups with actual meat to go on your rice. Now i'm going to have to watch real people dealing with real problems - what kind of a reality TV show is that?”

Media analysts now confirm that this is the biggest change of scenery for a reality television show, ever since MNet made the decision to cancel Judge Judy and other similar court dramas and put cameras in front of Oscar Pistorius.

Game of Thrones fans react in anger to announced spoiler publication

Thousands of fans of the HBO blockbuster medieval fantasy epic television drama Game of Thrones have reacted in outrage and mass protest today, after news was released that an elderly American man is reportedly set to publish a nearly 700-page tome exposing to the public in minute detail many hundreds of plot spoilers of the upcoming seasons of the series.

“It’s unacceptable,” said a man who openly weeps on Monday evenings after he has had his fix of Lannister-on-Stark action. “It’s already bad enough that I can’t go on Twitter or have normal conversations with friends who didn’t, you know, illegally download it, and now they want to publish a whole book that will ruin the most juicy secrets? We won’t stand for this!”

He explained that they would probably sit for it.

“In front of our computers, where we will blog and tweet about it. That’s always a sure-fire way to change the things you don’t like about the world.”

The as-yet-unnamed source of the
leaked manuscripts, over whose head
the Internet has issued a fatwa.
pic-wikimedia commons

Apparently, however, the protest and outcry is too late, as some media reports now show that this man has in the past released several plagiarised manifestos with thousands of crucial and key details of the series’ plot leaked to the public, which has led to threats of legal action by the show's producers.

“We’re lucky that we caught these illegal manuscripts early,” said police in their report, “and even luckier still that not really many people have been exposed to them, what with them being put down into books that are several hundred pages long instead of a series of ten million tweets.”

The police added that so far the only people really that had been exposed to these dangerous leaks were “mostly just smug idiots who shrug when we’re weeping at the Red Wedding or shocked at the emotive and heart-wrenching finale and say patronising shit like ‘oh, now you know how I felt three years ago’.”

They added that they were also unfazed by the announced release.

"The spoilers and leaks are only expected to be released in a few years' time," they said. "By then, the series should have reached its conclusion, and these huge manuscripts will be totally meaningless."

In other news, the next season of the much-awaited saga is set to come out to the public in a year, which means that almost thirty percent of the public is hoping to get some work done over the weekends. Many others, however, are not so optimistic.

“The only thing that brought me some cathartic release from the painful, dreary existence I lead on a daily basis, slogging off to the same dead-end job that will end someday with me being laid off and forced to go home to my depressing family and tiny house, was getting my weekly dose of seeing these beloved characters’ mothers and families murdered, tortured, their genetalia cut off, beheaded, and their loved ones scattered to the four corners of the globe or killed, and all their individual hopes and dreams cut off by the bleak reality of an uncaring world. Without this weekly reminder of how relatively unmiserable my life is, how am I supposed to go on?”

In response to these fears, television networks have promised to up the ante on their fear machine.

“We show terrifying images on TV every day, but now, in the light of this public need, we’ll ramp it up to 11,” said the SkyNews and CNN. “With our in-depth coverage of mass killings, racial hatred, armed conflicts, torture and brutal multiple-homicides, it’ll be like you’re watching season three all over again. Just with less tragedy.”

Blatter and Brazil "won't last, just a fling" - relationship experts

Relationship experts have extended their warnings and concerns to buxom young bombshell Brazil this morning, saying they believe current flame Sepp Blatter "does not have her best interests at heart", and that she should as soon as possible get herself out of what is sure to become a traumatic and abusive relationship.

"Brazil is young, carefree and just mad about Football," said concerned friends and family after they read the report, "and so we can see why she'd be attracted to Blatter - but she's not thinking straight. She doesn't know what she's getting into, what huge ramifications that await her down this dark, miserable and dreary path."

Blatter has reportedly moved into his new love interest's home - but is already showing his dark side.

"She's had to force some of her brothers and sisters to move out and make room for all the strangers Blatter knows, and I think he's making her spend all her money on things for him," said Brazil's close friend and neighbour Ura Guay. "He doesn't care about her. He just wants to ravage her, take, take, take, and then one day, after all the partying and celebration is over, she'll wake up hungover and mired in debt and see that he has left her, the bastard, and is now fawning over some young Italy or England, showering the same empty promises and praise over them even as he slips their wallets and jewellery into his coat pocket."

Pictured: Swiss hunk, badboy, Micheal Caine
impersonator, and Brazil's toxic new
boyfriend, Blatter.

Already past lovers and weeping, struggling exes have added their voices to the controversy, saying that "Blatter is sexy, yes, that's undeniable - every young country wants him" but that "entering a relationship with him was a sure sign of desperation and misery to come."

"I can remember how he acted like I was the only country he cared about," said a teary South Africa, who told a sympathetic media of their abusive relationship. "He made me feel young, proud, like I was actually equal to all those other first-world babes he's been with, stringing me along with all these lies about how I was the envy of all the other countries, how I could be the best in the world - despite my current medical condition, Bafana-bafanaeriosis."

Soon, she said, things turned sour.

"He started buying all this stuff we don't need - like an upper-middle-class Capetonian in a Woolworths," said South Africa, hugging her knees. "I told him, again and again, that I had health bills, socioeconomic issues, I needed proper housing and to improve my infrastructure. But he was a toxin, addictive and dangerous. He showed me a big, glitzy world, and we went mad, buying massive stadiums, overhauling city busses and all this other stuff."

She wiped away her tears, struggling to contain sobs, of which we got a wonderful 1080p HD close-up.

"And the worst part is, it now all just lies around, unused and gathering dust, a haunting reminded of the mistakes I made. I should have known! There's a reason he looks like a Sith Lord!"

However, experts now predict that the toxic fling will burn out in about a month - perhaps even less.

"He's been harping on to close friends and mates in the bar about how fiiiiiine Qatar is looking, that he just wants to get in there and rip that ass up, take what he can and dump the bitch," said one analyst. "He's sick."

And in related news, a country is increasingly concerned and anxious that it will soon be eligible to host a World Cup. The country appeared on TV this morning, a sorry mess biting its nails and pacing back and forth, to say that it was probably as worried as Planet XL22194 was when it was diagnosed in 2004 by Astrophysicists as "capable of one day supporting the rampant ecological destruction commonly known as 'human life'."

F1 fan, 34, singlehandedly guides Hamilton to victory

Fans of watching bunches of million-dollar deathwagons blurring around the same stretch of tarmac for hours on end were surprised this morning, after a-bunch-of-times winner of Formula One Grand Prix Louis Hamilton attributed his latest victory to the unfailing and sound advice of 34-year-old Devonshire man and part-time Formula One strategist, Harold Cress.

According to Hamilton, it was Cress’s brilliant strategies and race advice, yelled across the stadium to him from seat G-127 in the public grandstand, that led him to victory.

“Listening to the megadecibal roar of thousands of people yelling their support, which one would assume is drowned out by the relentless shriek of thousand-horsepower jets on wheels screaming across the track, you’d think that we drivers wouldn’t be able to hear a word you’re saying,” said Hamilton, "but nothing could be further from the truth.”

Hamilton, whose race got off to a shaky start when he slipped into fifth behind a nameless Italian man whose name would be important if he could just win this season, says it was Cress and Cress only who paved the way to victory.

“When I heard him shout out, loud and clear, above thousands of others, telling me ‘pull left, come up fast and pass him low on turn four’ I thought ‘Jesus, why didn’t I think of that? It’s brilliant!’”

The incredible news comes just weeks after similar reports credited Chelsea’s 2-0 win over Liverpool to part-time mechanic and part-time professional FIFA referee Shirley Reff.

“All the time while we were playing, in spite of the drone of ten thousand spectators, we heard Miss Reff’s commentary and guidance, which was graciously beamed telepathically to us by the television camera people who had installed a microphone in Shirley’s favourite pub earlier on that day,” read Chelsea’s statement. It went on to say that she first caught their attention after local scouts reported her ‘brilliant acuity and quick tactical thinking, especially after three beers’.

Following these announcements, however, professional referees have been told by FIFA to issue a series of formal apologies to Reff and countless other part-time professional referees across the globe, after realising that match officials had missed countless penalty offenses, fouls and rules violations. Officials, however, have remained obstinate, saying that the lack of a TV on the field hampers their ability.

“Because we have to be there live instead of seeing in 1080p HD with slow-motion replays, we can’t do our job properly,” they said, adding that it probably didn’t help that they were always obviously biased against whatever team you were rooting for.

Fans of Muse and Abuse wishing to contact us regarding this post should scream at their computer screens for ninety minutes.

Humankind increasingly surprised it’s made it this far

Looking back on its violent and retrogressive history of war, famine, ethnic cleansing, racial intolerance, invention of nuclear weaponry and dangerous disregard for the conservation of the planet and its biosphere, human beings across the world today expressed their growing incredulity that any of them were still around.

“I’m just gobsmacked,” said Earth resident and contributor to the slow decline to total self-extinction of our own species Kaiser Malemu. “That we’ve made it this far, despite our best efforts to not make it even close to this far, is just an incredible testament to our cockroach-esque tenacity and ability to survive against all odds.”

“I totally agree,” said unconvicted warlord and general of a rebel execution squad during the Rwandan genocides Sergeant Mance Lauter. “I mean, look at everything that’s led up to right now. Even a poor gambler would have chosen to bet against us, and yet here we are.”

Lauter now lives and works in Liberia, Uganda, and war-torn sub-Saharan Africa, where he runs an orphanage for homeless and destitute children, teaching them vital skills like combat proficiency, how to outflank a dug-in group of United Nations Peace Keeping forces and Grenade Skills 101. “Right now my charity is a grassroots campaign,” he said humbly. “You have to catch them early at a young age to really make a difference in their lives.”

In light of the global proclamation of surprise and awe, Oil companies, illegal logging corporations and industrial plant giants, as well as the thousands of hardworking men and women in the financial and economic spheres who keep global wealth disparities under strict minimum standards, said they would redouble their efforts to devastate our little corner of life in the Solar System.

Free oil, complete with complementary BP Secret Sauce marinated sea bird
braai packs, will be given away on beaches across the globe.

“We’ve already planned massive free oil giveaway bonazas along many thousands of kilometres of untouched, pristine coastline,” said BP executive officer Cru Doyle, “and our child-labour-intensive, minimum-wage-and-Health-and-Safety-Regulation-violating factories in India have begun producing bleach just for the sole purpose of dumping into rivers and oceans. We’ve got this.”

Already reports suggest that these efforts are paying off, with conservative estimates putting Earth as a radioactive, desolate and polluted lifeless hellhole –also known as a ‘Zimbabwe’ - by as early as 2018.

“We’ve all got to do our bit,” said Doyle. “Even if that means doing something as simple and effective as leaving your lights on all day, flushing unnecessarily, or stamping on cute, big-eyed forest critters.”

Study: South Africa still not utterly ruined

Pictured: South Africa in ten years

Claims made by men holding braai tongs across the country were today put to rest after a study has irrefutably shown that, despite tireless effort by government, police and many aspects of our problematic society, the country is still not absolutely "gone to the dogs."

"Science does not lie," said a man who for some reason wore a white coat, glasses and had the letters 'PhD' after his name.

According to the study, which has run since about the turn of the millenium, there are still many places in South Africa which have yet to feel the brunt of a ruinous political agenda.

"We've all heard the countless Doctoral Theses and Masters Dissertations entitled, 'Can I Tell You What's Wrong With This Country?', written by middle-aged political studies scientists and experts who have just finished their fifth beer and are among friends in the comfort and privacy of their own home, but the evidence points that these theses may just be discredited - there are still some areas of SA that are kind of okay."

When asked for comment, the DA were clear in their message of responsible, mature politics.

"NYA-NYA-NYA-NYA-NYA-NYAAAAAA!," they said, ignoring statistics showing that there weren't exactly blameless or perfect themselves.

Following the release of the controversial report, which has already been met with many counter-theses entitled 'These Blerrie Fokken' University Students, Always Reading Too Much Into Things And Making Stories' and 'Ag, Blerrie People Just Can't Accept The Blerrie Truth, Hey', many political factions have vowed to redouble their efforts.

"Ever since about 2002, when we first made it our goal and passion to be to societal harmony and progressivity what industrial-strength bleach is to a nest of fragile, helpless baby birds, we have been committed to achieving a nation-state worthy of the speeches of the country's top Braai Master Political Analysts," said ANC spokesperson Jake Meddels.

However, the majority poitical party does admit to having slipped up here and there.

"Here and there we have screwed up by actually delivering a decent standard of government and actually delivering basic services, not being corrupt, etc, etc, but we think we have vindicated outselves in the overtly negative press the mass media gives us every week," said Meddels. "We're excelling in that area."

Current estimates now predict that South Africa might only be a lifeless, radioactive and worthless hellhole of a banana republic - also known as a 'Zimbabwe' - by late 2018.

“You are utterly boring” – NSA

After decades of bugging, phone- and wire-tapping, covert surveillance, back-door email hacking and in-depth scrutiny of all your personal and private data, the United States National Security Agency has arrived at the absolutely certain conclusion that you are “unremarkable, undangerous, and in all likelihood destined to have no real meaningful or noticeable bearing or impact on the general course of human history whatsoever.”

“If you look at the data, at just a single glance, you might be lead to thinking that you are just another mediocre, basically negligible example of the human race,” said Lead Commissioner of the NSA operations, Sir Vey Lance, “and actually you’d be 100% correct.”

He went on to add that “nothing about you at all sounds like someone who would make the history books.

“Seriously. I know the media likes to kick up a huge scare about terrorists and bombs and threats and one never knowing who is good and who is bad, but in all likelihood you’ll just go on living your normal boring life, go on posting meaningless irrevelencies on your normal boring facebook wall, have normal boring children with a normal boring wife, and then die," he said with a noncommittal shrug. "Probably at an average age of a disease normal to your age and demographic – like cancer, or heart failure.”

Upon hearing the news US President Barack Obama said that he was “very pleased” with the news, but “kinda knew all along where this investigation was going.”

“The NSA and the billions of dollars we give it every year have done an incredible, time-consuming and ultimately foregone-conclusion piece of work,” he said pretending to read the words off a piece of paper at the White House this afternoon. “Countless hours have been slogged out so that the American people can rest assured that you’re not really worth paying attention to, and certainly not in any way a potential or credible threat to national security.”

However, many critics have refuted the claims as “hasty” and “sorely mistaken”.

“We have looked at the data and disagree entirely,” said chief critics of the study Your Mom and Your Dad. “You are special,” read the joint statement. “Special to us.”

Meanwhile, the NSA have said they will continue monitoring your email “just in case”.

“Who knows what a terrorist really looks like? Certainly not us,” said Lance. “We’re not going to take the chance.”

TV Commercial product user “still not knee-deep in women”

Confusion and disappointment abounded today, after local man Andrew Chekdat announced that despite spending thousands of Rands on Axe and Lynx deodorants, expensive colognes, Armani suits, costly watches and even certain brands of mouth freshener and shower gel, he still has yet to be flooded or covered by an endless stampede of really, really hot chicks.

“It makes no sense,” he told reporters who gathered to hear the statement made outside his house in Pretoria. “It doesn’t matter where I spray, how much I spray, or even how many different products I use at the same time. Chicks don’t hound me, they don’t lose utter control of their senses when I look at them, they don’t bite their lips seductively when I pass them in the street. None of these products do what they say they do. Flip, I should be knee-deep in clunge by now, boet.”

Chekdat told reporters how at first he thought it was his fault.

“I thought, you know, maybe I’m not using the product right, maybe I’m not using it correctly. But then I copied the advert move-for-move, spraying, washing, and dressing in that exact manner, and still nothing,” he said. "Not even a single remotely gorgeous binnet draped over all me like a wet curtain."

He added that even dressing in an expensive Giorgio Armani suit with matching platinum Rolex watch, and wearing a dazed expression that was equal parts slightly constipated and self-obsessed while ignoring the beautiful, half-dressed women around him didn’t work, either.

“It’s almost as if these products don’t have any power in getting women,” he said. “But what else could they be for? I mean, in the adverts there is no indication of what they smell like, or how well they clean you or whatever, so it can’t be that. Surely you’d advertise a fragrance using, you know, smell? Like how Steers or Spur advertise their food with actual taste and a meaningful, realistic representation of their products instead of just images of the food being cut up?”

This is seemingly the opening of the floodgates of complaints against the beauty industry, as thousands of other unhappy customers – many of them women themselves – have added to the chorus.

“I put on beauty masks, I buy expensive clothes, I follow the trends in the latest magazines. I put on the stain-free underarm roll-on, I mist myself with the delicate breath of flowers trapped in a R1000 50ml glass bottle,” said local artist Meaghan Fuller, whose name really is spelt that way, yes, with two ‘a’s and an ‘h’, we checked. “And still I have yet to have a sensuous and yet caring Argentinian dark, brooding hunk in an expensive suit caress my neck and arms while objectifying me and my reducing my worth to just the fragrance I wear. It makes no sense. I should be drowning in abs and sports cars right now.”

She also mentioned that all those feel-good health products had done “absolutely fok-all”.

“You’d think with their chai berry and agave extracts, all-natural, preservative-free ingredients, and cleaning, deep-detox powers I’d look like Megan Fox by now,” she said, struggling to choke back the sobs, “but all I feel is constantly hungry, and I’m more Mike Myers Fat Bastard than Transformers Love Interest who is strangely written out of the series in an unconvincing and not-at-all profound manner.”

The complainants have since decided to lodge a class-action lawsuit against the nefarious purveyors of lies and disappointment, saying that they should be forced to be more honest about the products they hawk.

“Tobacco products have to carry labels saying ‘Caution: Smoking Kills’ and all those scary facts,” they said in a joint statement. “Why shouldn’t perfume manufacturers have to have a label saying ‘Caution: will not get you laid.’?”

The manufacturers have defended themselves, however, saying that they were sorry about these failures, and that a future line of products will amend these "horrid, regrettable errors".

"Ever since we simultaneously published these Axe adverts and yet at the same time also put out the Dove Real Beauty campaign, we've been dedicated to selling products that not only celebrate you as an individual, but ones that also make up for your glaring insecurities and personality defects," said Unilever in a statement. "We're really sorry that this happened, but we're also pleased to announce a new fusion of cologne, facewash and shampoo that will definitely get you all the hot babes you want. Look, here's an advert that proves its effective power on George Clooney. It even works on him."