Heartbreak "a billion-dollar industry" - Financial Experts

Has your significant other just abandoned you and utterly shattered your belief in love? Well don’t worry, because you could be giving the economy a much-needed boost, say researchers at the Institute for Market Studies.

Yes, according to scientists at the IMS, having your bitch ex-girlfriend leave you for that douche Bradley and then post all those goddamn ‘#love’ selfies that clutter your feed every waking minute making you realise that love is just a lie our parents rub into us to deal with the howling loneliness that is life might be better than you’d think.

“On the surface, having my ex-wife pack my kids into my car and empty our joint bank account before running off to Spain with the dentist she’s been banging for the last three years seems awful,” said chief researcher for the IMS Ivana Kilmisylf. “But actually, when we look at things like Taylor Swift CD sales, exorbitant legal fees stemming from months-long acrimonious divorce cases, and the massive surge in sales of chocolate, alcohol and high-grade antidepressants, it’s much better for the economy than you’d think.”

Heartbreak is now the fourth most profitable human quality, just after love, fearful paranoia, and hatred.

Pictured: artist's depiction of a burgeoning, health economy

”Just think about it,” he added. “Every time someone buys a needlessly expensive gym membership, fancy clothes or a new haircut to try and recover some shred of self-worth from the harrowing loss of their lover, that’s money flowing into the economy.”

And when you factor in sales of double-choc-nut-fudge ice cream, junk ‘comfort’ foods, terrible romantic-comedy DVDs, and all those stupid impulse credit card purchases you made on Amazon to trick yourself into something vaguely resembling happiness, financial experts say heartbreak could potentially equal love as a GDP booster.

“Sure, it might not be anywhere near the global-economy-steroid market-leaders such as hatred, war, fear, and albums by the irritating boybands,” said Financial Times editor Helen Erth, “but, when you think of all the pointless crap you buy after your boyfriend dumps you and makes out with that skank Mandy right in front of you at your favourite nightclub, then we can easily see how heartbreak is pound-for-pound an equally important contender as happiness, joy or love are.”

"In fact, each photo of that piece of shit and his new whore holding hands or kissing with the goddamn sunset in the background could potentially be worth thousands of dollars,' she added. "I know for sure that it's worth exactly the price of a semi-automatic handgun."

And it’s something economists hope will never change.

“You know, sometimes I imagine a world free of suffering - a world of perfect love and harmony, a world where human beings never go through the stresses and trauma of a troubled relationship, and I shudder,” said Erth. “Christ, can you imagine the fiscal losses we’d have to report?”

Blatter and Brazil "won't last, just a fling" - relationship experts

Relationship experts have extended their warnings and concerns to buxom young bombshell Brazil this morning, saying they believe current flame Sepp Blatter "does not have her best interests at heart", and that she should as soon as possible get herself out of what is sure to become a traumatic and abusive relationship.

"Brazil is young, carefree and just mad about Football," said concerned friends and family after they read the report, "and so we can see why she'd be attracted to Blatter - but she's not thinking straight. She doesn't know what she's getting into, what huge ramifications that await her down this dark, miserable and dreary path."

Blatter has reportedly moved into his new love interest's home - but is already showing his dark side.

"She's had to force some of her brothers and sisters to move out and make room for all the strangers Blatter knows, and I think he's making her spend all her money on things for him," said Brazil's close friend and neighbour Ura Guay. "He doesn't care about her. He just wants to ravage her, take, take, take, and then one day, after all the partying and celebration is over, she'll wake up hungover and mired in debt and see that he has left her, the bastard, and is now fawning over some young Italy or England, showering the same empty promises and praise over them even as he slips their wallets and jewellery into his coat pocket."

Pictured: Swiss hunk, badboy, Micheal Caine
impersonator, and Brazil's toxic new
boyfriend, Blatter.

Already past lovers and weeping, struggling exes have added their voices to the controversy, saying that "Blatter is sexy, yes, that's undeniable - every young country wants him" but that "entering a relationship with him was a sure sign of desperation and misery to come."

"I can remember how he acted like I was the only country he cared about," said a teary South Africa, who told a sympathetic media of their abusive relationship. "He made me feel young, proud, like I was actually equal to all those other first-world babes he's been with, stringing me along with all these lies about how I was the envy of all the other countries, how I could be the best in the world - despite my current medical condition, Bafana-bafanaeriosis."

Soon, she said, things turned sour.

"He started buying all this stuff we don't need - like an upper-middle-class Capetonian in a Woolworths," said South Africa, hugging her knees. "I told him, again and again, that I had health bills, socioeconomic issues, I needed proper housing and to improve my infrastructure. But he was a toxin, addictive and dangerous. He showed me a big, glitzy world, and we went mad, buying massive stadiums, overhauling city busses and all this other stuff."

She wiped away her tears, struggling to contain sobs, of which we got a wonderful 1080p HD close-up.

"And the worst part is, it now all just lies around, unused and gathering dust, a haunting reminded of the mistakes I made. I should have known! There's a reason he looks like a Sith Lord!"

However, experts now predict that the toxic fling will burn out in about a month - perhaps even less.

"He's been harping on to close friends and mates in the bar about how fiiiiiine Qatar is looking, that he just wants to get in there and rip that ass up, take what he can and dump the bitch," said one analyst. "He's sick."

And in related news, a country is increasingly concerned and anxious that it will soon be eligible to host a World Cup. The country appeared on TV this morning, a sorry mess biting its nails and pacing back and forth, to say that it was probably as worried as Planet XL22194 was when it was diagnosed in 2004 by Astrophysicists as "capable of one day supporting the rampant ecological destruction commonly known as 'human life'."

Bigot girlfriend “definitely too hot” to dump

Following hours of late-night tossing and turning, restless consternation and agonising weighing up of pros and cons, local man Jeremy Thimble came to a final decision early this morning, telling reporters that despite his girlfriend’s small-minded and bigoted view of race relations and her ignorant and racist outlook on life, she was still “definitely too good looking” to consider breaking up with.

”I’ll be honest here, I’ve done the math,” he said, showing us the glass shower door where he used a knob of soap to write up a rough list of his significant other’s good and bad qualities while taking a too-long and slightly depressing hot shower. “Racist, small-minded, doesn’t like reading or books, overly obsessed with fashion and celebrity scandal, judgemental, narcisstic – any one of these things would be an immediate red flag with other girls who aren’t a 9.283. But Jess isn’t most girls – you can see that from her Facebook photos, which I know all my friends creep.”

Jeremy also added that she “gives a pretty mean blowjob”.

”I’m not saying that’s the deal breaker,” he explained, “but it is on the table. I’m just putting it out there.”

Jeremy first met 25-year-old bombshell Jessica Saunders at a rugby game at her old high school, where she spent five years being too attractive to have time to get a personality or real people skills beyond a beautiful, expensive-dentistry smile.

Meanwhile, experts in being good looking have confirmed the man’s position and agreed with his press release, saying the science “speaks for itself.”

”Let’s just be frank,” said Idtapdatologist Jake Heders, who co-authored the controversial study outlining the intricate base-ten sexual attractiveness rating formula with Jacob Louw, originator of the infamous 'Louw's Constant'. “He’s batting way out of his league. He’s maybe a low seven, if he gels up his hair and wears a kiff leather jacket and ignores anything in the gym that works legs or anything remotely dissimilar to biceps and chest. She, on the other hand, is a 9.283, which is objectively and scientifically as hot as a person can realistically be. So what if she can’t stand being a bar with black people? Have you taken a look at her figure recently?”

In response to the ennui he feels over being a shallow douche, Heders recommends Thimble keep as many photos – especially half-nude bathroom selfies showing off the countless hours she spends in the gym – in his wallet, on his phone wallpaper, in this profile picture, or even in photo frames around the house.

”Basically everywhere possible,” he said, “to remind himself that, despite how bad things might feel and despite what a spineless shitbag he feels like, he’s still outbatting his best mates.”

And despite controversy in the Idtapdatology community, experts are unanimous in their reaction.

”Dumping her? Definitely out of the question, bro,” they agreed in a statement. “I mean, sure you might feel some pride in having stood up for the rights of others and against hateful discrimination, but one of your friends who cares less about her flaws will definitely snatch her up asap, starting off this whole miserable cycle once more.”

”Besides,” he added, “morals, ethics and personal integrity, and a strong, principled character are nice, but when was the last time you got any nookie from your personal integrity or a bunch of commendable virtues?”