Heartbreak "a billion-dollar industry" - Financial Experts

Has your significant other just abandoned you and utterly shattered your belief in love? Well don’t worry, because you could be giving the economy a much-needed boost, say researchers at the Institute for Market Studies.

Yes, according to scientists at the IMS, having your bitch ex-girlfriend leave you for that douche Bradley and then post all those goddamn ‘#love’ selfies that clutter your feed every waking minute making you realise that love is just a lie our parents rub into us to deal with the howling loneliness that is life might be better than you’d think.

“On the surface, having my ex-wife pack my kids into my car and empty our joint bank account before running off to Spain with the dentist she’s been banging for the last three years seems awful,” said chief researcher for the IMS Ivana Kilmisylf. “But actually, when we look at things like Taylor Swift CD sales, exorbitant legal fees stemming from months-long acrimonious divorce cases, and the massive surge in sales of chocolate, alcohol and high-grade antidepressants, it’s much better for the economy than you’d think.”

Heartbreak is now the fourth most profitable human quality, just after love, fearful paranoia, and hatred.

Pictured: artist's depiction of a burgeoning, health economy

”Just think about it,” he added. “Every time someone buys a needlessly expensive gym membership, fancy clothes or a new haircut to try and recover some shred of self-worth from the harrowing loss of their lover, that’s money flowing into the economy.”

And when you factor in sales of double-choc-nut-fudge ice cream, junk ‘comfort’ foods, terrible romantic-comedy DVDs, and all those stupid impulse credit card purchases you made on Amazon to trick yourself into something vaguely resembling happiness, financial experts say heartbreak could potentially equal love as a GDP booster.

“Sure, it might not be anywhere near the global-economy-steroid market-leaders such as hatred, war, fear, and albums by the irritating boybands,” said Financial Times editor Helen Erth, “but, when you think of all the pointless crap you buy after your boyfriend dumps you and makes out with that skank Mandy right in front of you at your favourite nightclub, then we can easily see how heartbreak is pound-for-pound an equally important contender as happiness, joy or love are.”

"In fact, each photo of that piece of shit and his new whore holding hands or kissing with the goddamn sunset in the background could potentially be worth thousands of dollars,' she added. "I know for sure that it's worth exactly the price of a semi-automatic handgun."

And it’s something economists hope will never change.

“You know, sometimes I imagine a world free of suffering - a world of perfect love and harmony, a world where human beings never go through the stresses and trauma of a troubled relationship, and I shudder,” said Erth. “Christ, can you imagine the fiscal losses we’d have to report?”

Newspapers don’t publish

Newstands and paper racks across the world were utterly bare yesterday, after news organisations worldwide failed to publish a single newspaper because “nothing bad happened”.

“As we all know, traumatic, horrifying, shallow or fear-mongering stories are our bread and butter,” said News Media Expert Ngud Gnuus. “But yesterday, there was no war, no famine, no murder, no rapes, no burglaries, no car accidents… nothing. How can we make a 24-page newspaper if no one dies or does something that makes you want to draw the curtains, stay locked indoors all day or just straight-out kill yourself?”

Gnuus went on to say that, despite the ever-worsening conflict in the Gaza strip and between Israel and Palestine, deeping strife and socioeconomic disparities across the seven continents and rampant crime rates, there was somehow nothing bad enough happening out of which to make an endlessly repeating loop of controversy and stern-anchored news coverage.

“It makes no sense, we know, but nothing bad happened. Usually there are any thousands of examples which we can shock and horrify you with, but yesterday it was only good stuff. How can we possibly sell papers with that?”

However, some newspapers have decided to rise to the challenge, releasing small online reports in spite of yesterday’s paucity of source material.

“We’ve decided to put a different spin on it,” said Editor of CNN Deborah Hardings. “We have headlines like World braces itself for inevitable explosion of crime, death and Bus full of School kids will definitely careen off road into ravine and blow up tomorrow, say experts. If the news media knows one thing, it’s how to turn no story into the top story of the day. Just look at any news story where our cameras and microphones are outside in the street or at a press conference or even outside a hospital where a royal baby is about to be born. Usually in these spots, we are just waiting for something to happen. That’s news, baby.”

Muse and Abuse will keep you updated today, as more nothing happens.

Company to make suicide “less painful, less scary”

Ever wanted to end it all, but have been too scared to even try? Well, fear no more, after Endit, Hall and Co. announced their latest plans dead set on making suicide, or the act of killing yourself, “fun and new, exciting and innovative.”

“A lot of people have this very negative, very dark and depressing misconception that suicide is a scary, lonely and painful thing,” said CEO of Suicide Inc, Cardin Allsin, “but with our new line of products, it doesn’t have to be.”

Allsin added that their line of products are aimed at introducing fun and variety into the act of taking your own life, and that many of their new creations are “ideally suited” to those “spineless shitbags who don’t have the guts to just pull the trigger after trying to work up the courage for three hours in a lonely motel bedroom.”

He showed reporters some of their most popular items.

“Many people don’t like the taste of cold steel – well, don’t fret, because at just $250 we have just the thing for you: a chocolate-dipped gun. There’s a switch on the side to warm up the metal, and you just let the taste of Belgian dark chocolate fill your mouth before twitching your finger.”

“But what if you don’t like guns? Well, we have these lovely matching his-and-hers fluffy cotton-and-silk nooses, just $29.99 a pop, with pre-made professional grade knot. It comes in a variety of colours and designs – you can customise your last moments to suffocate in true style.”

According to Allsin, there is something for everyone, from scented gas to chewy, flavoured sleeping pills.

“Many of us don’t like the harsh, cloying smell of gas when we put our head in the oven, so we introduced a brand new line of gas with a variety of scents you’ll recognise and adore. Why not reminisce in your last moments with home-baked apple pie, or work up an appetite for the afterlife with some fresh roasted chicken? Our sleeping pills – for those who don’t like the gas option – come in a wide range of flavours and have an easy-to-swallow design that has been specially crafted and optimised to slide down your throat with ease and comfort, no choking.”

“If you want to go out with a bang and not a whimper, we also have our own Johnson’s No More Tears Petrol, so that when you douse yourself before flicking the match it doesn’t burn your eyes. We’ve also soaked a light anaesthetic into it, so that your last pyrotic moments can be as peaceful as a campfire.”

Allsin says his company is also set to tackle the preparation work to suicide.

“A lot of people think their final note is dark, brooding and melancholic, but really it’s just a naïve and short-sighted bunch of miserable and badly written prose,” he said. “With our new How-to guide for writing your suicide note (just $150, it comes with complementary pink, heart-covered paper with kittens on it) your last paragraphs to this uncaring and cruel world will be Pulitzer material.”

Many thousands around the globe have reacted very positively to the news.

"My job is fucking depressing, and the only thing apart from my loving family that is keeping me from shuffling off this mortal coil is how scary suicide is and how painful it might be. With these new products, I know I don’t have to be worried.”

Many more, however, have condemned the news as “exploitative and disgusting” and “really morbid and stuff”, asking if there was nothing sacred at all in this world that would ever remain unmolested by the diseased touch of capitalist greed – but Allsin and his colleagues are unfazed.

“Some might argue that we're only doing this for money, that it's morbid and grotesque and exploitative, yada yada yada," said the PR department for the company, "but we truly care about our customers."

"If anyone is unhappy with what we’re doing, it’s only because they don’t know what high quality items our goods are,” they said. “We warmly invite anyone who has a problem with what we’re doing to try a sample of any one of our products, completely free of charge.”

pics (my editing): Toblerone from Westport Wiki, gasoline from WhisperToMe and gun from Sirimiri