Football “still definitely newsworthy” – BBC

It was a resounding victory for journalism today, after football, rugby, cricket, tennis – as well as many other sports codes including but not limited to curling, archery, bowling, darts, pool, rowing and professional tiddlywinks – were reaffirmed as “still definitely newsworthy and important journalism” by a BBC-funded study.

“For years now our screens have been filled with hundreds and thousands of hours of slow-motion replays, critical analysis and up-to-the-minute updates on everything sports-related, like match scores, financial transfers, or even who is fucking whose wife in the national team,” said a spokesperson for the BBC. “Today, we are pleased to announce that these events are still as important as ever, and deserve their hours-long slots just after international affairs and current events.”

The study has irrefutably proven that football – along with all sport – is still on par with disease, war, political scandals and the myriad other important current events that define our generation and necessitate ceaseless coverage and debate.

“Although football was first started as a social experiment in the 1960s to see how much a human being can be paid for doing as little and as inconsequential, meaningless-in-the-grand-scope-of-the-universe work as possible, it quickly blossomed into something as important as Ebola killing white people, or famine killing brown people, or war,” said the study. “Hence the dozens of channels dedicated to every goddamn fart Lionel Messi makes.”

The study has since been welcomed and applauded by leading institutes of journalism and media studies.

“People misunderstand sport,” said professor Rum Rogeny of the Rhodes School of Journalism and Media Studies. “It’s not an opium of the people designed to distract them with irrelevant and endless arguments about who has the better team or the most trophies and titles or who beat who in the umpteenth iteration of a packet-of-air-kicking-contest between two groups of millionaires. Soccer is relevant. It's the only time God ever does anything on Earth. It’s politics but with a ball. It’s war, but with better hair and fake injuries."

In spite of mounting criticism from dissenting critical voices who steadfastly claim (in spite of overwhelming evidence to the contrary, of course) that sport is a form of ‘soft politics’ that allows you to pretend to take part in pseudo-political arguments without any of the reprisals or repercussions of holding a real political view – much like a child walking around in his father’s oversized shoes in imaginary games of ‘play-play’ – many thousands of normal people around the world have welcomed the study.

“Football is super important,” said a man counting an imaginary list with his fingers. “It has kicking. It has passing. It has tackles – some of these tackles are illegal. Some are in a grey area. These are important debates. Debates which the news tries to distract us from with news like which country is invading which country, or new about stupid so-called ‘mass protests’ in Mexico City.”

The study also definitely ruled out the possibility of think topics, debates, art exhibitions or any kind of cultural thing as ‘news’.

“Even things like massive scientific accomplishments – like a ten-year project to land a tiny satellite on a comet one hundred million miles away – are fucking definitely not news. The thing is, how many people really understand science enough to make an opinion on it? There just isn’t any controversy around these events. How are we supposed to get ceaseless heated debates, long, angry blogposts and opinion columns, pages and pages of incensed comments defiantly touting their entrenched viewpoint, and metres of print responding not just to the story, but also responding to responses - and therefore endless pageviews and unfathomable advertising revenue – out of that boring crap? That’s why we make it more about the little things. Like sexist shirts. Now THAT is news.”

Muse and Abuse would like to invite any reader who didn't understand this to form a very angry opinion about it and write their own blog on why we're a bunch of morons.

Plagiarist unsure how to reword original content

An area journalist is reportedly unsure today, after meeting countless difficulties in rewording a rival website's news content while trying to make it look like his own original work.

“The world of cutting-edge journalism is a competitive and challenging place,” said 32-year-old part-time journalist and most-time “content aggregator” Robin Hartikles. “But nothing is more challenging than sitting there with another website’s content in front of you and a thesaurus in one hand trying to figure out how to balance synonyms with word replacement, phrase alterations and content mixing to make it seem like this is your own, fresh, original story that came solely as a result of your hard work.”

Hartikles explained why, unlike with images or photos on the internet – which are bloody easy to steal or pretend exist in the creative commons – written work still presents a challenge.

“There are so many possibilities, and doing it wrong means you’ll at the very least have to pretend that the source information is to blame,” he said. “What happens when there are specific words or a very specific vocabulary that makes for sentences that cannot be altered for fear of losing all the phrase’s meaning? This is why ‘curation’ or 'aggregation', as we call them in the business, are artforms unlike any other.”

This particular article – a series of photographs and accompanying descriptions pulled directly from a thread on a world renowned source of much free viral content known only as Reddit.com – is proving difficult, said Hartikles.

“What do I do? Do I reorder the words? Do I right-click the word in MS Word and choose from a readily available list of synonyms? Do I find other sources and blend the two to make it seem like this is original thought? It’s such a tough decision. All I can say is thank GOD for all that practice I got with Turn It In and my university essays.”

Whatever his choice, Hartikles is steadfast that he can never stoop to citing original sources.

“Have you ever read an article that says ‘reported The Sunday Times last week’ or ‘according to an article by The City Press,” he asked. “Admitting that I got all my information from another websites’ hard work would make me look like a journalist who is lazy, unethical and unprofessional.”

He added that “citing source material is also so much work”.

“It’s bad enough that I have to jump through more hoops than a trained circus animal to credit photographers for their images,” he explained, adding that by “credit” he meant “neglect to include any and all relevant information that might lead to the original photographer getting any site visits, advertising revenue, or even exposure, that beloved bread and butter of artists everywhere.

Hartikles was quick to refute colleagues claims that he is “a low life scum-sucking bottomfeeder mooching off the sweat and blood of real journlists” saying that he has totally had original thoughts before.

“For example, I came up with the new word that describes the new journalists of the future,” he explained. “A Plag-ournalist.”

Readers wanting to know more about this story can read it in slightly different wording and with my name in tiny letters at the bottom on any other news website in the world, except Buzzfeed, because they've closed down their website.

Pic: Bill Branson, for National Cancer Institute (Creative Commons - public domain)

Buzzfeed apologises for endless stream of shallow, un-lifechanging garbage

Citing the endless stream of failed attempts to “blow your mind”, “change your life”, “make you weep” and other such hyperbolic click-baitery, the chief editor and long-time writer at viral media website and “content aggregator” Buzzfeed has this morning issued a long and heartfelt apology to the internet, people who originally made the content they so brazenly “aggregate”, and the world in general.

“We just want to say we’re so damn sorry,” said editor Plaie Gerize. “Looking back at our long and ugly history of hyperbole, exaggeration and outright lies, we want to wholeheartedly apologise.”

Gerize’s list of apologies was long.

“We’re sorry. We know that Picture Number 8 didn’t blow your mind. We know Number 6 wasn’t perfect, as we said it would be in countless articles,” he said, permanently deleting the entire website in a show of ultimate contrition and sorrow. “Those fabulous snaps of Jennifer Lawrence didn’t prove that she was perfection, and that series of photos that was supposed to restore your faith in humanity was completely inadequate. We're scum. We're cancer. And we’re sorry. We can’t say that enough.”

Pictured: the new Buzzfeed website, with all relevant changes.

His apology extended to all the content that the Buzzfeed team as a whole –regardless of country or origin or format – had produced.

“Even our videos. When they weren’t silly or ham-fistedly trying to send an self-evident life-lesson, they were just totally trivial. Also, time and time again we totally blew down the importance of individual people’s hard work and passion by never using their name and just reducing them to their sex, nationality or even just ‘someone’. We should have given them due respect, even if it is hard to get a click out of you by using someone’s full name.”

He continued.

“We’re also sorry for having outright stolen content from many sites. Sorry, ‘aggregated’. Or maybe ‘curated’? I dunno, which word are we using these days?”

“Furthermore, we’re sorry about contradicting articles that provide you with reasons why each member of your favourite boyband or series is the best one. Like those twenty articles which individually claimed why different members of Friends or One Direction or The Backstreet Boy or whatever were by far the best. I mean, how did we not see how black our souls were, posting these kinds of articles at the same time and having each written by the same author? How could we have been so spineless as to not have an editorial stance on anything?”

“Finally, we’re sorry for using social issues and controversial topics to squeeze a few cheap clicks out of you. Like videos where we show people giving homeless people a pizza or a hundred dollars in a video that probably makes eighteen times that, or with serious issues that don’t deserve to be trivialised in shallow, bullet-point, GIF-heavy listicles.”

Having realised their errors, editors and writers at the website have since vowed to take courses in ethics and journalistic values, and have furthermore vowed to never oversimplify an argument or concept by using cat pictures or images cut from popular culture.

“We realise now that our insatiable hunger to just get that click out of you, to bleed you and other readers for pageviews and time, made us blind,” he said in a long, profound, ten-chapter essay that didn’t contain one picture or numerical bulletpoint. “It turned us into monsters, veritable scum-sucking bottom feeders who lurked on Reddit and subReddit forums and Tumblr pages, copy-pasting and rehashing and resharing old and boring content because we knew that, hell, you’d click whatever old shit we regurgitate.”

The move has been met by widespread praise.

"Their apology was amazing, incredibly. It literally blew my mind and changed my life," said one internet user. "In fact, if there was a list of 10 apologies published on the internet somewhere, this would probably be at number 4."

Those wanting to know more about this story can read this exact same article on The Huffington Post, Upworthy and Elitedaily.

Mass media Christmas comes early

The global mass media are singing in jubilation today, after a religiously and racially motivated suicide bombing carried out by two interracial handicapped Ebola-infected pregnant lesbians killed 253 people in a mall during a hurricane last weekend.

Current death estimates now include at least 182 white people, three famous premiere league footballers, eighteen children with adorable family photos and one middling pop star.

“This really is the story of a lifetime,” said Chief News Editor for SkyNews Miss Leigh Dzew. “Just look at it: it ticks all the boxes – sex, death, religion, race, football, pop culture and the weather? I mean, we would have been just happy with such a death toll of white faces – especially when they’re children – but we also get dealt a hand that includes themes of gun control, terrorism, sex and football stars AND celebrities? It’s almost too good to be true!”

“The space for news coverage here is infinite, endless,” said the CEO of SkyNews while trying to hide an enormous money-erection. “We can have on-air debates between violently disagreeing sides. We can open up comments sections. We can cover minute details of each of the victims’ lives. We can go on a no-holds-barred in-depth expose of the killers’ histories, childhoods, favourite brand of breakfast cereal, everything. This is billions of pageviews. It’s innumerable online comments, reaction blogs and reader flamewars. It’s thousands of hours of television. God, just think how much advertising revenue that is!”

Many editors have welcomed the news with huge smiles, saying what it a relief has been – particularly in light of the news dry season they’ve been suffering.

“We’ve had a bit of a tough time these past few weeks,” said editor of the Sunday Times, Tabby Loids. “Sure, we’ve had Boko Haram, Ebola, shooting sprees and Russian missile strikes to keep us busy cranking the arm of our fear machine, but what with Mandela’s death naught but a distant memory and Oscar’s trial now having a reached a premature end, we’ve been grasping at straws. I mean, we have been coping – you know, derailing focus from massive scientific achievements and simultaneously throwing a smoke bomb over the real, invisible issues of an entire scientific industry by having pages-long coverage of an ugly shirt – but it’s been hard.”

Many other news editors agree.

“This is more than we could have dreamed of,” said another. “I mean, I was crossing my fingers for a school bus full of children to be kidnapped or their school shot up by a psychopathic madman, or maybe for a corrupt oil company to cause a massive spill that utterly devastates hundreds of miles of pristine coast line and drives an entire species of marine birdlife into extinction, but this… we’d never thought it would come like this. This is Christmas, Easter, Hanukkah, Eid, Thanksgiving, Martin Luther King Day and all of our birthdays wrapped in one beautiful, rare package.”

Editors’ only fears, they now say, is that they have too much on their plate.

“We are an industry of capable of creating a planetwide system of unnecessary panic and baseless fear around a disease 99.999% of all humans will never get (we do this every few years, even though you’re more likely to die choking on this blogsite),” said Loids. “So how are we supposed to deal with such extensive and rich subject matter?”

News analysts now say that this coming coverage could potentially cause mass riots, copycat attacks and global hysteria by perhaps as early as next Friday – a prospect that has editors on the edge of their seats.

“We have to be very careful with this story,” said Lee. “One word out of place, one misplaced fact, one incorrect quotation… and we could miss out on what may be the news event we’ve all been waiting for.”

Pic: Public Domain, from US National Archives (524396 NARA National Archives and Records Administration)

7 of the most offensive, disgusting images ever published on the internet (that we have the decency, ethical values and common sense not to republish or share)

The internet – and indeed the world – is a disgusting, horrifying place.

Every day, everywhere, there are acts that are being carried out that are so contrary to common decency and humanity that if you knew about them you would buy a gun and climb a clock tower: acts so heinous that they go against the very idea of what it is to be a living, thinking human on this earth; acts so utterly unspeakable that, if there were images of them out there, would make the whole internet-going audience click them and link them and share them again and again and make for incredible web traffic and advertising revenue.

But unlike most websites, we’re better than that.

And so here they are. The seven most horrifying, disgusting, vomit-inducing and shocking pictures you’ll ever not see on the internet, all curated on one website.

1. This book
   

   Throughout history there have been books and literature that have touched a little too roughly on the protruding jagged and sensitive bone jutting out the broken leg of contemporary society. And thus, many, many books have been banned.

   None like this, however. Christ, the hatred in the passage above (which we’ve edited to save you endless consternation and fury) alone is just shocking. Racism. Sexism. Arguing in favour of eugenics. “But Muse and Abuse,” I hear you argue, “wouldn’t showing us this image sate our morbid curiosity AND garner you tonnes of pageviews and money? Isn’t it win-win?”. Well, yes. But we like to think that we’re better than stooping to such lows just to make the number in the top-right-hand corner of this blog a little bigger.

2. Animal abuse and cruelty
   

   Vivisection. Animal cruelty. Abuse. Sadism. Just these words are enough to make you vomit out the murdered cow or mass-slaughtered poultry you had for lunch. This picture, however, would make you outright rage and do everything in your power to repost and share your outrage online to all your friends. You know, stuff that will really change the world and end these horrific practices that you despise so much. And so, we’ve taken out everything that will purposefully offend you just because we believe that getting a few more readers than last month is simply not as important as protecting society from unnecessary depictions of senseless cruelty.

   If it helps, imagine that this image has a picture of an adorable kitten smiling innocently in a shoe three times bigger than it instead of a cow whose neck has been slit open, its helpless, tied-up hooves scraping a desperate, futile final few mad jerks as its vital fluids pool in a shallow crimson pool under its lolling tongue and insane, terrified bulging eyeballs.

3. This racist, bigoted post on Facebook
   

   We all have that friend on Facebook who defends blackface or posts News24 articles saying why black people are stupid and lesser beings. But god, this post (which we won’t share because controversy breeds controversy and doing this won’t challenge the status quo but only provide a wider audience to this person to disseminate their hateful, backward views) just takes the cake. The eugenics-supporting, supremacist, Vanilla-only-no-chocolate-allowed cake. It makes Steve Hofmeyr look like Martin Luther King for godssakes. Why would we want to share that?

   Sometimes it’s better to use our silence to doom something to die in its own stupidity and obscolecence than create a domino effect of controversy just because we want to show off how progressive and outraged we are.

4. This tweet
   

   This tweet – which links directly to an ISIS beheading video – will end your faith in humanity. That’s why – unlike CNN, the BBC or any other major news network which technically acts as an intermediary for scary terrorist training videos and PR campaigns – we have blacked it out. We know fear sells, but seeing how we don’t want to make money off people’s fear and how, because this blog has no advertising revenue activated, we actually cannot make money off your endless fear, we just won’t. We like to think we’re progressive like that.

5. This picture
   

   Honestly, this image was so unspeakably disgusting that we won’t even edit out specific parts of it. Maybe it’s child abuse. Maybe it’s sexual slavery. Whatever it is, there isn’t a need for ad-revenue-and-pageview-hungry sites like this to make these sorts of things widely accessible to a large internet-faring audience. But hey, what better way to raise awareness to stop these sick acts than to keep spreading the content they produce and gloat about on social media, right?

6. This, god help us all.
   

   This. You can't guess what’s going on in this picture (just the way it should be), but Jesus, if you had finer details, you’d want to kill yourself. Imagine the worst thing you can, and then multiply that by Satan to the power of Ebola times infinity times Justin Bieber. Whatever this image was before we tastefully redacted it, it’s simply better that you don’t live your life in constant, ceaseless terror of leaving your house.

7. This disgusting sexual act
   

   For god’s sakes, people, there might be be children out there seeing every post that you accidentally have defaulted to “public”. We would hate for these images to fall into young, innocent hands. At the most, we’re stopping accidental exposure of graphic images to blissful juvenile minds unaware of such horrors. Although, we might still make kids get a sexual fetish for shadows or silhouette porn.

   Our bad.

Pics courtesy of Photoshop God and resident editor of photography Matthew de Klerk

The Brain on 23: a response

A response to this eye-opening, Pulitzer-winning piece that cuts to the very bone

We are the 23-year-olds. We are the ones privileged enough to have jobs to feel awkward in because we don’t quite fit in with the other privileged people we work with. We strut through city streets with eyes cast toward our screens that our privilege and money or perhaps our rich parents allows us to afford, desperately seeking our privileged access to a global network of information that will somehow validate our lives or decisions, even if it’s just a stranger or a shallow internet post. We work hard – just a few hours of procrastination on social media here and there, scout’s honour – in jobs we’re lucky enough to have and be qualified for that we’re somehow still ungrateful for because we want to make our privileged access to a top-quality education feel worth it, and we’re privileged enough to occupy a social position that makes us attractive to others or that makes us being in a relationship with another person not universally hated or spat on by other people.

We spend privileged hours of free time drinking wine in our privileged apartments that are probably equipped with all kinds of modern fittings, promising one another that those who broke our hearts will not own us forever, because we, the privileged children, haven’t matured to the stage where we can forgive and forget past mistakes. We zone out in expensive grad school classrooms or teach English in Rwanda, all the while wondering if we are supposed to be somewhere else instead of making the most of our lives and situations.

We are 23, and maybe hangovers hurt. Maybe they don’t. I dunno. I hate to generalise. Most of our conversations these days centre on assuring one another that we’re going to be okay, because we’re the kind of unprepared, insecure children who need to have our hands held for the rest of our lives. When a friend does something as simple as cooking a food more complex than the dirt and scraps many hundreds of people have to survive on on a daily basis, we applaud her, yet we berate ourselves for not yet having a corner office or a bestselling memoir or a thriving startup, because duh, success is just supposed to be inevitable and immediate without any real struggle, am I right?

We dance all night to Taylor Swift on our iPods and radios blaring through expensive speakers or car stereos because she, as an equally privileged member of our age demographic, understands what it’s like to pretend that a breakup at 23 can be lifechanging. We hate labels, except those smeared on us by sites like Huffington Post and Buzzfeed, those 4chans of journalism. We are not in college anymore, and we long for the days of running back and forth between houses at 1am, because change is frightening, and we are scared, so scared, won’t somebody hold my hand? We have few obligations (because we’re so lucky) yet we are always stressed (because having a simple job to do is more pressing than a 2000-word essay due in four weeks), wondering if life will ever be more certain.

Our breakups never end because when we see pictures of our exes on social media we don’t have the balls to grow up and move on. Even when we block them or unfriend them, we still get all teary-eyed and red-faced at the sight of a combination of letters that forms a name. We hate online dating, but we do it anyway, because relating to real people with real problems beyond the glass wall that stands between us and the Instagram photo of the world beyond our morning poached eggs and salmon on rye is just too testing. We spend as much time swiping on Tinder as we do with actual human beings, because let’s face it, it’s easier to be shallow and not be arsed to have, like, a conversation beyond the bare essentials or sex/age/location/DTF?.

We are 23, and we constantly try to tell outselves to stop complaining and enjoy our youth, making article very ironic indeed. Life isn’t that bad. It really isn’t, you know, apart from when Woolworth’s runs out of Fruits of the Forest organic eco-friendly soy yoghurt. We have families, our friends and our health. We are young and vibrant and the world is ours. We are closer to our parents than the 23-year-olds who came before us who weren’t shipped off to war. We are so lucky, and yet still all this fear remains.

We hear grown-ups – you know, those ones who arguably shared the same privileges as us? - urge us to calm down. We still use phrases like “grown-ups”. They tell us to calm down, that it will all fall into place, but we don’t believe them. Things just don’t fall into place – you know, apart from not starving or living under a brutal dictatorship or having to live on R9 a day or watch our children die from easily preventable diseases. We feel like every second we spend streaming movies from our bedrooms is a second we are not putting ourselves out there. You know, not because we’re sitting in our bloody bedroom streaming movies and not putting ourselves out there, but because reasons. And yet we stream on. Reasons. Sad. Are you crying yet?

We waste time the same way we did in college. We are at the point in our lives where we have realised the futility of sitting around watching whatever series we have privileged access to that we’ve have time and privilege enough to watch a hundred times over, but we lack the resources (not time or money or privilege, that we have plenty of) and maturity to actually do something about it. We are too old to go out every night, but we are too young to stay in and do nothing – you know, us, who apparently hate labels but who are also somehow only to happy to let them totally define us and control our every waking moment and fear and desire. We want to be more productive and live a more worthwhile existence, but obviously our values system is so warped along the lines of what constitutes a “worthwhile existence” that we are totally dumbstruck. We don’t yet have children or spouses or secure jobs – you know, these things than many people around the world can’t or don’t have and therefore are living worthless, meaningless existences. And so we sit in this limbo. Sad me. Cry. Wah.

You know, this started out as a tongue-in-cheek reply to that bullshit shallow garbage that is endless spewed out by trivial, vapid and moronic 'viral' media sites for self-loathing, self-victimising people my age to swallow hook, line and sinker, but I physically don’t have the effort to poke another stick into its decaying, festering ribcage.

I mean, do you even realise what you’re reading? It's littered with contradictions: "we hate labels" > proceeds to label all people aged 23; "we're too old to go out every night" AND YET "We dance all night to Taylor Swift"? For fuck’s sakes, you have the rest of our lives ahead of you and the fact that you agree with an article like this is a world of proof that you should get off the worry wagon. If you’re worried about your life, change it. Jesus. Do you really believe you are some modern-day tortured soul who is not understood by society, who doesn’t fit in, who feels they live in a world that has moved on?

Really? You really think that at 23 your life “detonates as we suddenly forget why we chose that major or moved to this city or loved that person”? Really?

You’re fucking 23 years old. Start acting like it.

News organisations publish response tips for ISIS fundamental extremists

Following infamous fundamental Islamic extremist and jihadist group ISIS’s release of a series of guidelines for journalists working in their area of operations, news organisations across the world have banded together to come up with an easy series of guidelines for ISIS’s particular business model.

“You know, we don’t really think we’re in any position to tell anyone how to do their jobs,” said one editor, “but really, when you look at ISIS’s overall public image and how the world reacts to their modus operandi, so to speak, we really think there is a lot they could learn from the news media.”

Thousands of corporate news agencies welcomed the Islamic State's document last week, which they are calling “a remarkable breath of fresh air” and “a stunning wake-up call.”

”People tend to get caught up in all the massive differences between each other and come up with hateful, intolerant assumptions about other groups,” said Sky News CEO Dale Emayle. “But seriously: tighter news controls, undying patriotic allegiance to the state, supervised journalism, restrictions on dissemination and publication, forced accreditation, prerequisite permission to publish opinions, unwavering respect and utter secrecy over state and military actions, threats of job loss, enforced licencing? Hell, we have such similar goals!”

Below, readers can find just a few of the abovementioned tips, hand-delivered by News Intern Eric Hilding, who did draw the short straw after all.

International News tips for ISIS agents

1. Avoid controversy

   Behead equal numbers of races, genders, nationalities. Any resurgent political movement can be easily marred by accusations of racism, xenophobia or sexism. In this regard, you should consider hiring an Human Resources manager, or perhaps even a Media representative who can mitigate damage and spin stories to produce favourable reception by the world community. We all have our own Rebekah Brooks, but it's how you manage the fallout that matters.

2. Know your bullets

   Lots of bullets look the same, but not all bullets were created equal. Sometimes it’s better to maim and disfigure an opposing US military soldier – perhaps blow his limb off or mentally and physically scar him for life – than kill him outright. Journalists know better than anyone else that dead people can’t tell a story. Sure, we can create hype over what are dead issues, like recycling the same garbage again and again, but making the dead speak (outside of sensationalist tabloid hack journalism about ghosts and phantoms and that garbage) for you is just impossible. Be sure to have a liberal sprinkling of landmines too. Nothing tells Momma and Papa Decadent Westerner to withdraw troops and vile hedonistic Imperial doctrine from pure Islamic states better than a trip to the prosthetics department.

3. Fear videos

   Right now, there are just some people who just don’t see your message. Well, fear not: our Western News standards and code of ethics loves nothing more than spreading the bowel-emptying, moan-inducing black stain of fear as far and as wide as possible. When you do behead someone, just send us the video. We’ll immediately publish it! We have huge twitter handles with millions of followers, international blogs and news websites translated into hundreds of different languages, and a keen, keen desire to accumulate as much scare material as possible. Hell, if your beheading is good enough, we’ll even slot it in before the latest BREAKING NEWS about a white person dying of Ebola.

4. Diversity and Equality: key business solutions

   Feminism and calls for sexual equality are commonplace for our generation. Women can behead just as well as men, and require less food and training than a male warrior. Also, a lot can be hidden under traditional dress. Having a diverse workplace will mean that, at the very least, you’ll be able to be considered as a progressive pioneer – an example for all reactionary extremist sects to follow with pride!

5. Don’t feed the trolls

   The internet can be a place where thousands will denounce you at every moment because of your religious beliefs and political leanings. Just goes to show you how strong their “democratic” views are, right? Stay strong, and don’t mind the haters. The journey is long, and Allah will grant you success if you stay the course. Infidels will see their tweets and support of “humanitarian intervention” and “basic rights” punished accordingly when Allah brings forth his glorious Yawm al-Qiyāmah and visits divine retribution and judgement on the world of sinners and nonbelievers.

6. Don’t lose your fun side

   Just because you’re undyingly committed to establishing an all-Islamic caliphate in Iraq and have to enforce rules and holy writ with an iron hand, doesn’t mean you have to go all square and lose your younger self. Keep things fresh. Use happy fonts, like Wingdings and Comic Sans to show everyone that Jihadist extremism doesn’t have to be all march-step and machine guns. Keep things interesting by mixing in realistic looking stones made of sponge with regular stoning rocks. And it’s always fun to mix up your legal proclamations and denouncements on twitter with an inspiring motivational poster or quote. Remember to use lots of smileys!

7. two words: Buzz. Feed.

   Well, one word. But if we in the industry have learnt anything from hyping up expensive journalism degrees at leading schools of Media Studies across the world just in time to support the cash-hungry, shallow switch over to a frivolous and new-standards-teabagging digital portal rolling in the filth and lies of its own quest for permanent virality, it’s how to kill things. Especially standards.
   You don’t need a journalism degree to make people see why you’re right even when you’re wrong. Peurile, simplistic and reductive arguments work great. Combine the most facile aspects of your vision in one small, less-than-300-word listicle with a catchy, eye-grabbing viral headline. Try anything like “Twelve things you didn’t know about ISIS” or “I thought ISIS was a terrorist group – and then I read this article!” or even “Eight reasons why you need to support ISIS – #6 blew me away!” You’ll have billions of shares in no time.

8. Let the West kill itself

   Honestly speaking, you don’t even need this unnecessary campaign of violence to end the sick and detestable Western culture of indulgence and decadence. Have you ever been to a McDonald’s? Have you ever watched any non-cable TV, or shows like America’s Got Talent or Honey Boo-Boo? Really, their shallow batshittery, combined with a culture of intolerance and easy gun access will do far more damage than a truckful of hateful, ideologically warped bigots ever could.

MRAs demand more White Male Protagonists

Reacting to “those femi-Nazi bitches” and the equal representation controversy that has recently swept the games industry, Men’s Rights Activists have today called for videogame developers to include more White Male protagonists in their triple-A title titles, saying that this disenfranchised minority group deserves more representation than they currently receive.

“Every day we hear the same thing: women droning on about ‘more females, more women’. What about the men? We’re bombarded with demands to make a women Thor, or a women Spiderman or woman Assassin [in Assassin's Creed Unity] or have a women in a game who doesn't wear totally skimpy bikini armour or have breasts roughly eighteen times larger than her IQ,’ said head of MRA organisation We’re The Real Victims, John Doe, “but we can see how many dozens of games are trapped in a vice-grip oppressive hegemony by woman characters who refuse to shift.”

Their list of demands now includes a male Lara Croft (Tomb Raider), a male Bayonetta, and a male Faith (Mirror’s Edge).

“Yes, we have Drake from Uncharted and Dante from Devil May Cry, but that’s not the point,” said Doe. “Women get a Women’s Day and they have a government department for their gender. Is it too much to ask that we just little bit of equality in the gaming world?”

Online commenters have since obviously agreed, saying “Come on, it’s only fair.”

“We have given women their own characters and a lot of representation in all our games. Just take a look at Call of Duty coughmuliplayercough and Dragon Age coughNPCcough. We just want a little more fairness and understanding, for them to meet us halfway.”

MRAs have, however, agreed that women should have their own videogames for themselves, to celebrate their womanliness.

“It’s only fair. We have games like Call of Duty which are filled with men and celebrate our being totally flippin’ badass,” said Doe. “In the same way, women should get their own games to celebrate their ladyiness. Like Kitchen Simulator 3 and Sandwich Tetris. You know, progressive titles.”

These games will be available for purchase in your local game store in December 1952.

New Rhodes campus newspaper causes stir

The boring campus news scene got an injection of fresh blood and excitement last week, after a bunch of first years who do journalism kind of put their heads together and worked long, frustrating hours to increase the number of student-driven publications that all students can ignore or make fun of by one.

The hotly-debated newspaper, which has been lovingly dubbed “the Regressive”, has been described by many students as “an exciting paper” that “gets the stories we want to read, with all those juicy, saucy details you never see in other newspapers”.

“We just love it,” said one student who got all the way to the second page of the newspaper, a campus record. “Most other papers just concentrate on water crises or boring student stuff and miss out on the important issues. Also, it doesn’t have lots of boring, distracting pictures to draw your eyes away from the insightful, cutting-edge news analysis and commentary. One picture per page and a whole A3 of five-column, font-size-12 text: just what newsreaders love to pieces!”

pic: Flickr.com, Saaleha Bamjee,
https://www.flickr.com/photos/saaleha/6871692605/

The newspaper has since been lauded by Journalism and Media Studies lecturers at the Africa Media Matrix journalism school as “the controversial pioneer of a new kind of post-traditional journalism.”

“Most other newspapers tend to lose traction in hard-hitting reportage because they abide by so-called and overrated ‘news values’ and ‘journalistic integrity’, which stem from the dark ages of print publications and are still around even today,” said the paper’s editor Cherr Nalism. “They use too-fancy typography and too many pictures, which really takes away from the deeper intricacies of the stories and the hidden facts that are crucial to their reportage, like what a murder victim’s two-year old son looks like and what his name is, or why that guy from UCT was entirely justified in committing acts of violence against other people, male or female.”

Nalism added that they wanted to steer away from “media churn fodder” that is “overreported and soulless” and instead focus on the critical and localised grassroots issues that affect the Grahamstonian and Rhodent.

“Our media and the international media tend to overbloat and homogenise content to just one or two stories with no real creativity or importance,” said Nalism. “But we bring to you deeper coverage of the really important stuff that isn’t all over the news every damn day. Things like the little-known and entirely relevant Oscar Pistorius murder trial, or one particular person’s opinion on how Hip Hop is dead.”

Quality, Nalism says, is also very important.

”Things like spelling and grammar just make for a credible, good paper,” he said. “if you read ours, you won’t find a single word misspeled mispelt misspelt misspelted you won’t find a single word done in a spelling that is incorrect.”

The newspaper also carries a depth of political insight and commentary that is rivalled only by established and lauded Political Science reference works, like See Spot Run or the world-famous International Politics analysis The Faraway Tree by Blyton, E et al.

The campus publication is now set to go into its second issue, and already it is making a dent in other papers’ readerships.

One such newspaper that is already feeling the brunt of this new and superior form of Journalism for Public Interestingness is the famous and established Coppie-Paste, which has been run by smug self-loving writers since making fun of your grammar was cool.

“Coppie-Paste is by now familiar to all students on campus, because of its bold and unique brand colour choice,” said student media historian Karl Bondaytin . “Not many know this, but originally they chose the colour to represent both their editorial team and their popularity on campus: it’s mostly white and only partially read.”

Many students, however, who definitely are not me and who definitely did NOT work there for four years and are certainly not biased in favour of it, defended the paper as “still the best campus newspaper”, which is kind of like deciding which brand of knife you prefer gouging your eyes out with.

The other campus contender which has felt its readership whittled down from the all-time records to just a normal readership level (from four readers to two) was the semesterly Hacked-and-Late. Though the same students in the previous paragraph say it’s “definitely more shit because reasons and my opinion”, there were many who applauded the paper’s “lesser known and wonderful qualities.”

“Every time I spill something on the floor,” said fourth-year student Jake Hardings, “every time I need put down a layer between the kitchen floor and my cat’s turds, every time I need a protective covering over glasses: who comes to my aid but those fine ladies and gentlemen at that good paper. I don’t know what I’d do without them. “

Readers wanting to check out the news in the Progressive are recommended to think about that decision whilst reading the rest of this blog.