Study finds something that can’t be easily turned into clickbait

Confusion abounds today, after a ten-year scientific research program found something that can’t be oversimplified or easily turned into clickbait.

According to researchers at the Centre for Galactic Astrophysics, who have been looking into the nature of blackholes and how they interact with space-time, the results of their study, while incredibly important for the advancement of astrophysics as a science, cannot be easily turned into an image-heavy and arbitrarily-numbered list of things that will totally blow your mind or leave you speechless.

“We’ve been looking at the results, and we must say that we’re conflicted,” said Dr Theo Reece of the CGA. “I mean, the data really does change the way astrophysicists look at the complex equations and science of spatio-temporal interactions between objects of astounding mass, but when it comes to telling Buzzfeed readers that ‘These Scientists Have Been Researching Blackholes – And What They Found Will Completely Blow You Away’ we come up totally empty-handed. I mean, what good is scientific advancement if it can’t be completely reduced to an overly simplified misinterpretation for idiots to share on the ‘I Fucking Love Science’ Facebook page?”

CGA researchers now say that they are back at work searching for four more facts in their massive study that will fill a 10-item, 150-word listicle.

“It’s going to be a difficult task – like finding a needle in a haystack, or original content on Buzzfeed,” said Reece, “but we’re confident that, by early January at the latest, we’ll have found something dull and uninspired enough to get you through the last four points on the list so that you can read item 10 and do your obligatory reshare on Facebook and ‘lol’ comment.”

However, “writers” at the social media viral sites now say that they’ll probably just go ahead with the article anyway.

“We’ll just churn out the listicle anyway,” said Killean Jurnlizm, section editor for the sciences beat at the viral website. “I dunno, maybe there’s something on Reddit we can just steal and paste in… Besides, since when did our readers care about scientific accuracy anyway?”

Facebook to distribute likes to cancer victims

Social media giant and philanthropic website Facebook have announced that, starting today, they will now be distributing the accumulated likes, shares, and statuses aimed at ending cancer.

According to Head of Facebook's Charity wing, Sharon Lyks, the decision has been a long time coming.

"Ever since that first photo of a small girl smiling sadly at the camera, her bald head shining tragically in the little-girl-hating, cancer-giving sun, we knew we had to do something to stop this awful illness," she said in an interview with Muse and Abuse this morning. "Of course, we all know that the best way to end the combined pain and suffering of the victims of disease is to like and share photos of the internet."

The response, said Lyks, has been amazing.

"Since sharing that photo and putting it on everyone's wall, the picture has garnered over 4 billions likes and 18 billion comments," she said. "We're not sure, but we're pretty sure that's gotta be worth a lot of Internet Money."

Lyks and the Facebook team intend on taking these likes and comments to the Internet Monetary Exchange Bank later today.

The secret to its success, she said, was in Facebook users' tendency to repost the picture again and again, even if they know other people had seen it before.

"That's how much they cared about this campaign," said Lyks with a big smile. "They'll share it on all their friends' walls, even if that friend is a cancer-loving douche who replies 'oh, it's a hoax' and 'you should check these things to see if they're real, or just donate to a recognised charity', the cancer-apologist arsehole."

Facebook first shared that seminal photo in early 2003, but have now extended their charitable goodness to other worthy causes.

"World hunger, poverty, water shortages, homelessness... These are just a few of the things on the list of tragedies we are eliminating, one mouse click at a time."

Facebook's early estimates now state that homelessness and poverty are a mere 43 243 likes away from not existing.

"When it comes to creating a perfect utopian world of wonder, we believe that Facebook is right up there with those other bastions of social change: you know, email chain letters and online petitions on Change.org.

Facebook's lawyers destroyed by simple status

Facebook’s legal team is in stunned silence today, after their seemingly airtight, carefully constructed and extensive 134-page Terms and Conditions legal agreement was undone and nullified by a simple Facebook status.

“When we first started this company all those years ago, we knew we would have to have legal safeguards in place to control content, oversee copyright management, and provide a general set of user terms and conditions that apply equally across our user database,” said the legal team in a lengthy statement this morning, “but how were we to know that a twenty-something-year old in South Africa would have the legal genius to undo all our care and work in one simple ten-sentence status? It was sheer brilliance.”

Facebook now says that, despite their document’s apparent legal strength and imperviousness, this new disclaimer, containing just twenty lines of text, was like kryptonite on an Achilles tendon made of glass.

“It hit us like a sack of bricks,” they said. “I mean, quoting the Rome Statute – a document usually reserved for outlining a court’s jurisdiction, structure and internal processes – was just, wow, incredible. We never saw it coming.”

The creator of the post, who is amazingly neither a law student nor legal expert in any way - says that beating the system like he did requires nothing but clever manoeuvring.

“When you sign up for Facebook and tick the box that says you have read and understood their terms and conditions of service and use, there are all kinds of nasty controls put on your photographs and all your user information that you upload,” said Andy Vokate, whose work has gone on to protect many thousands of enlightened, seasoned internet users, “but when you stumble upon some very clever legal arguments that some companies don’t want you to discover, you’ll see that these contracts are not worth the .txt file they’re written on.”

These legal arguments are incredible, say legal experts.

“We know this argument will be very powerful in court because it’s filled with all kinds of law words and legal phrases like ‘articles’ and ‘hereby’ and, geez, ‘tacitly’. Oh, and ‘foregoing’!” said legal counsel Eric Manders. “And an even more hard-hitting part of the argument is citing UCC 1 1-308 – 308 1 -103 and codes L.111, 112 and 113. Personally, I would quote paragraph 123 subsection a1 of L ACB 123456 or the infamous precendent of Hugh Justin v. May Dissup, but this is as good.”

He added that most judges were amenable to arguments like “really, who even reads these long confusing things? We all know everyone just scrolls to the bottom and clicks ‘Accept’.”

“Especially if they’re an iTunes user,” he said.

However, this post may have opened the floodgates for public legal declarations and defences, with this judiciary tactic being applied to many other industries and services.

“With this new resurgence of customer legal protection, companies are now being force to issue counter legal statuses on Twitter and Facebook,” said Manders. “Pretty soon, we’ll be seeing counter-counter-legal-announcements, and counter-counter-counter-counter notices. It’ll be like Inception, but with more law and less confusion.”

Whatever controversy arises, judges and Facebook users alike agree on one very simple fact: that this definitely is not a hoax.

“This is perfectly sound legal advice,” they said. “I mean, if it wasn’t, would it really be copied and pasted by hundreds of other people? I don’t think so.“

Legal notice: by reading this you agree that I my writing is awesome and flawless and beyond reproach, and deserves some kind of a medal or something. You also agree to share this article with friends and family at least eighteen times.

7 of the most offensive, disgusting images ever published on the internet (that we have the decency, ethical values and common sense not to republish or share)

The internet – and indeed the world – is a disgusting, horrifying place.

Every day, everywhere, there are acts that are being carried out that are so contrary to common decency and humanity that if you knew about them you would buy a gun and climb a clock tower: acts so heinous that they go against the very idea of what it is to be a living, thinking human on this earth; acts so utterly unspeakable that, if there were images of them out there, would make the whole internet-going audience click them and link them and share them again and again and make for incredible web traffic and advertising revenue.

But unlike most websites, we’re better than that.

And so here they are. The seven most horrifying, disgusting, vomit-inducing and shocking pictures you’ll ever not see on the internet, all curated on one website.

1. This book
   

   Throughout history there have been books and literature that have touched a little too roughly on the protruding jagged and sensitive bone jutting out the broken leg of contemporary society. And thus, many, many books have been banned.

   None like this, however. Christ, the hatred in the passage above (which we’ve edited to save you endless consternation and fury) alone is just shocking. Racism. Sexism. Arguing in favour of eugenics. “But Muse and Abuse,” I hear you argue, “wouldn’t showing us this image sate our morbid curiosity AND garner you tonnes of pageviews and money? Isn’t it win-win?”. Well, yes. But we like to think that we’re better than stooping to such lows just to make the number in the top-right-hand corner of this blog a little bigger.

2. Animal abuse and cruelty
   

   Vivisection. Animal cruelty. Abuse. Sadism. Just these words are enough to make you vomit out the murdered cow or mass-slaughtered poultry you had for lunch. This picture, however, would make you outright rage and do everything in your power to repost and share your outrage online to all your friends. You know, stuff that will really change the world and end these horrific practices that you despise so much. And so, we’ve taken out everything that will purposefully offend you just because we believe that getting a few more readers than last month is simply not as important as protecting society from unnecessary depictions of senseless cruelty.

   If it helps, imagine that this image has a picture of an adorable kitten smiling innocently in a shoe three times bigger than it instead of a cow whose neck has been slit open, its helpless, tied-up hooves scraping a desperate, futile final few mad jerks as its vital fluids pool in a shallow crimson pool under its lolling tongue and insane, terrified bulging eyeballs.

3. This racist, bigoted post on Facebook
   

   We all have that friend on Facebook who defends blackface or posts News24 articles saying why black people are stupid and lesser beings. But god, this post (which we won’t share because controversy breeds controversy and doing this won’t challenge the status quo but only provide a wider audience to this person to disseminate their hateful, backward views) just takes the cake. The eugenics-supporting, supremacist, Vanilla-only-no-chocolate-allowed cake. It makes Steve Hofmeyr look like Martin Luther King for godssakes. Why would we want to share that?

   Sometimes it’s better to use our silence to doom something to die in its own stupidity and obscolecence than create a domino effect of controversy just because we want to show off how progressive and outraged we are.

4. This tweet
   

   This tweet – which links directly to an ISIS beheading video – will end your faith in humanity. That’s why – unlike CNN, the BBC or any other major news network which technically acts as an intermediary for scary terrorist training videos and PR campaigns – we have blacked it out. We know fear sells, but seeing how we don’t want to make money off people’s fear and how, because this blog has no advertising revenue activated, we actually cannot make money off your endless fear, we just won’t. We like to think we’re progressive like that.

5. This picture
   

   Honestly, this image was so unspeakably disgusting that we won’t even edit out specific parts of it. Maybe it’s child abuse. Maybe it’s sexual slavery. Whatever it is, there isn’t a need for ad-revenue-and-pageview-hungry sites like this to make these sorts of things widely accessible to a large internet-faring audience. But hey, what better way to raise awareness to stop these sick acts than to keep spreading the content they produce and gloat about on social media, right?

6. This, god help us all.
   

   This. You can't guess what’s going on in this picture (just the way it should be), but Jesus, if you had finer details, you’d want to kill yourself. Imagine the worst thing you can, and then multiply that by Satan to the power of Ebola times infinity times Justin Bieber. Whatever this image was before we tastefully redacted it, it’s simply better that you don’t live your life in constant, ceaseless terror of leaving your house.

7. This disgusting sexual act
   

   For god’s sakes, people, there might be be children out there seeing every post that you accidentally have defaulted to “public”. We would hate for these images to fall into young, innocent hands. At the most, we’re stopping accidental exposure of graphic images to blissful juvenile minds unaware of such horrors. Although, we might still make kids get a sexual fetish for shadows or silhouette porn.

   Our bad.

Pics courtesy of Photoshop God and resident editor of photography Matthew de Klerk