GIF-packed clickbait trumps One Direction listicle to cinch Pulitzer Prize

The literary world has been left speechless, stunned, blown away, and had their lives changed forever this morning, after a gif-heavy clickbait article about cats narrowly beat its closest competitor - a One Direction listicle outlining 15 reasons Harry is the Perfectest Member of 1D - to win the Pulitzer Prize for Literary Excellence.

The Award Selection committee – who conferred the prize to the article’s author, 23-year-old blogger James Ericson, a wordsmith matched only by Matt Stopera and Benny Johnson when it comes to literary genius – now says that it’s about time the world’s most prestigious literary award reflected the state of modern literature.

“The times are changing, and we believe the Pulitzer Prize should reflect that,” said Award Selection Committee member Ash Hitpost. “It’s about time this globally revered prize echoed our world’s deepest hopes, terrible sorrows, and inability to read anything more than 140 characters long.”

Hitpost holds fast that – much like the wide body of unconventional literature that has won a Pulitzer before this – modern works of art can be misunderstood.

“These so-called ‘cynical, demographically-targeted ad-revenue-hungry GIF-laden list articles with misleading titles’ get such a bad rap,” she explained. “But which Pulitzer Prize didn’t? Did society wholeheartedly accept Allen Drury’s works outlining the difficult world of politics and homosexuality in Advise and Consent? Was there not fervent outcry around the coprophilia of Thomas Pynchon's controversial Gravity's Rainbow?”

“Clickbait has the power to move us,” she continued. “Who could ever forget the first time they read ’27 times Friends was the most flawless show of all time’? How could anyone not cherish those early childhood memories of reading ’21 Pictures of Emma Watson that will blow you away and leave you breathless’? Who doesn’t hold close to their heart the first moment they shared ’12 facts about Harry Potter that will totally blow your mind’ - especially after you got to number 6, which totally left us stunned?”

“And the best part is, the authors didn’t have to live a drug-addled, depressed hand-to-mouth existence in a dead-end job buried deep inside the clutches of an oppressive and prejudiced society to craft these colossal artefacts of definitive importance,” she said. “Hell, writers today barely even have to look past the front page of Reddit to find the inspiration for their masterpieces.”

The selection committee applauded Ericson’s magnum opus, lavishing it with praise at the awards ceremony in Geneva.

“When we read this timeless exposé into the human condition, we were blown away,” read the award motivation. “We were left speechless. We were shocked. Number 7 had us in tears. Ericson has reached that apogee of literary greatness: he is the Hemingway of snappy bullet points, the Gordimer of Cat gifs, the Proust of content appropriation. We are humble to hold this fragment of a genius’s soul up and say that it has finally arrived: The Great American Listicle.”

And fans could not agree more.

“Thumbs up, fireworks emoji, smiley, winking smiley, crazy-grin smiley,” said 21-year-old Tiffany Megan-Amber. “Tongue-out smiley, heart, heart, 100-exclamation-underlined.”

Study finds something that can’t be easily turned into clickbait

Confusion abounds today, after a ten-year scientific research program found something that can’t be oversimplified or easily turned into clickbait.

According to researchers at the Centre for Galactic Astrophysics, who have been looking into the nature of blackholes and how they interact with space-time, the results of their study, while incredibly important for the advancement of astrophysics as a science, cannot be easily turned into an image-heavy and arbitrarily-numbered list of things that will totally blow your mind or leave you speechless.

“We’ve been looking at the results, and we must say that we’re conflicted,” said Dr Theo Reece of the CGA. “I mean, the data really does change the way astrophysicists look at the complex equations and science of spatio-temporal interactions between objects of astounding mass, but when it comes to telling Buzzfeed readers that ‘These Scientists Have Been Researching Blackholes – And What They Found Will Completely Blow You Away’ we come up totally empty-handed. I mean, what good is scientific advancement if it can’t be completely reduced to an overly simplified misinterpretation for idiots to share on the ‘I Fucking Love Science’ Facebook page?”

CGA researchers now say that they are back at work searching for four more facts in their massive study that will fill a 10-item, 150-word listicle.

“It’s going to be a difficult task – like finding a needle in a haystack, or original content on Buzzfeed,” said Reece, “but we’re confident that, by early January at the latest, we’ll have found something dull and uninspired enough to get you through the last four points on the list so that you can read item 10 and do your obligatory reshare on Facebook and ‘lol’ comment.”

However, “writers” at the social media viral sites now say that they’ll probably just go ahead with the article anyway.

“We’ll just churn out the listicle anyway,” said Killean Jurnlizm, section editor for the sciences beat at the viral website. “I dunno, maybe there’s something on Reddit we can just steal and paste in… Besides, since when did our readers care about scientific accuracy anyway?”