Man just cannot believe Apple Juice Special

”Jesus, I mean, just look at it. How can it be R18 for three bottles?

A middle-aged Area man is reportedly awed and flabbergasted today, after leading retailer Pick n Pay’s Friday afternoon apple juice special reduced him to a blithering, stuttering mess in aisle 8.

“It’s unbelievable,” he said, cradling the six-in-one plastic-wrapped paper carton as if it were a newborn child who has survived a particularly traumatic and dangerous birth. “I mean, what else can you get for R18? Nothing! Nothing at all! It just makes no sense.”

However, despite Roy Algala’s shock at this special, sources close to the man indicate that he is also feeling a few shreds of anxiety and scepticism.

“I walked past him muttering to himself and shaking his head in awe of the Ceres Super Saver Smartshopper special when I was grabbing a bottle milk,” said one lady who spoke to us on the condition that we stop shaking her arm and following her around the store. “He sounded worried. He thinks it might be some kind of trick, or maybe that he read the price wrong in that Wednesday weekly specials flier they put through his mailbox. I mean, it does sound a little too good to be true, and we all know how awful it feels to reach the till, see you were wrong and have to ask them the cashier to ring the manager to deduct the item from your bill like you’re some bloody poor person, all the while a line of people behind you stare hateful, sneering contempt at you.”

Some have even played down his reaction as commonplace.

“Yeah, you might think R18 for a three litres of apple juice is amazing, but I mean, come on, it’s not like it’s Mango juice or even Medley of Fruits,” said fellow shopper Jake Harton. “Besides, last week I saw him being as awed at the R24 bacon special and the R20 dustbin bags offer. He’s just really easily wowed, and actually he’s not getting enough of a savings deal to make that kind of reaction necessary.”

Algala has, however, defended his action, saying that he is a smart shopper.

“I know this special is actually special,” he said, stuffing four packs of the juice into his trolley along with an amount of food that indicates he lives alone, is in all likelihood clinically depressed, and will probably drink all that goddamn juice by himself, the lonely, greedy shitbag, “this isn’t the R18 milk offer. That I KNOW is just a trick.”

Muse and Abuse would like Pick 'n Pay to give us some money for this shameless adverting and free product placement. Or at least some goddamn points on the milk we buy, Jesus, we never get triple points on milk.

Girl realises her life isn’t Indie music video

Pictured: Not Jessica.

It was a bad day and depressing wake-up call today for 22-year-old Jessica Barleson, after the young, dress-wearing fan of Alt-J reportedly realised that her life is not actually an Indie Music Video, and that she is not in any way the carefree, tall, skinny blonde girl depicted in the underground media.

“It’s been an awful day,” she said. “You know, I used to think I was like a real-life Lana Del Rey, drinking and loving the nights and days away in a careless and reckless haze of summer days, gorgeous men, fast cars, memorable nights out, and early mornings on a beach watching sunrises with my Ray-Ban-wearing, cardigan-bedecked friends. But now I realise that it’s nothing of the sort.”

Barleson now says that, despite her best efforts to drive in cars without a seatbelt and with one hand out the window flapping and waving through the sultry autumn breeze, or even to stand up and hold her arms outspread in the warm rays of the sun as the warm late-October wind whips her hair artistically behind her while dark-haired musos croon meaningful lyrics at her and her counterculture companions, she has to face reality.

Also pictured: not Jessica again. 

“I can’t just dance on the beach to no music, or in a public place as if no one is watching,” she said, citing mounting student debt, pressure to get a job after graduating with a degree in Fine Arts, and growing expectations from her final year Master’s thesis supervisor. “I can’t lie in the middle of the road late at night, the soft, flashing lights bathing my soft skin in the ruby, amber and emerald of a carefree life on the fringe, or even sit around a fire sipping authentic Mexican tequila and wearing nothing but a bikini top and denim shorts. Hell, I’m almost 23. I have obligations to meet. Bills to pay. Life isn’t some Music Video. I’m not some imaginary character embodying the lyrics of a song.”

Pictured a third time: people who in no way,
shape or form, represent Jessica.

So what now for the depressed, dejected teen? Well, the answer, she says, is utterly clear to her.

“I just feel so utterly betrayed,” she said, wearing a black top, dark mascara and fishnet stockings, a new, sombre tattoo of a dagger-impaled black heart decorating the side of her bone-white back. “It s like life is meaningless and a total illusion; it’s a lie, designed to heat your desires only to dash your ambitions on the dark, jagged rocks of an uncaring, brusque world filled with misery and decay. I almost feel lost in a universe of darkness and chaos.”

“It’s almost,” she said, writing a depressing poem about the meaningless void that encompasses all existence, “as if I’m one of those girls in a Bullet for my Valentine music video.”

pics: wikimedia commons, Huffington Post, Pintrest

Why Blackface is okay: the plague of reverse racism

A guest post by Johan Van Eksteen
Head of Race Studies and Representation at the International Institute of Social Sciences

We’ve seen it again and again: a controversy that crops up its ugly head every few months, and I think that, as a whole, we can all agree that it’s time to put this ‘Blackface’ nonsense into context and address the core issues at the heart of the centre in this topic’s middle.

Blackface. What is it? Harmless students having fun? Leon Schuster making us laugh our asses off? An insulting spit-in-the-face of black people drawing on a history of discrimination and marginalisation? Perhaps we’ll never know.

But what we can know, is that black people are also guilty.

Recently, in my travels across the harsh, bleak blogosphere, I came across a so-called ‘tradition’. A tradition that sickens me. A tradition that makes me want to take my size-13 veltschoen and throw them out the window the way the government it throwing this blerrie country out the window.

Every year, wherever you go in the country, there is a special Xhosa ritual where black people mock white people. They dress up in blankets and robes – perhaps trying to poke fun at our tendency to blanket our emotions and opinions in a swaddle of self-censorship and guilt – and paint their faces white.

It’s disgusting.

After thousands of years of oppression, misunderstanding and marginalisation, to the point where we whites as the people who were the kings of this land can’t even get a job unless it’s in a city or a village or a town or in our dad’s garage or even in an apprenticeship anywhere in the country through any of the numerous employment options afforded to us through privileged education, we have to face this 'whiteface' ridicule. What are parents teaching their children? That it’s funny or a part of their so-called “heritage” to paint their faces white and mock at least six years’ worth of white discrimination?

It gets worse.

Oh yes, these boys (sometimes as young as sixteen or even younger!) will do this for a whole month! And they’ll do it without having access to food or water – perhaps a sign that this hateful culture wants us, white people, to starve and die of dehydration, with no sustenance or help around us. And as one final kick-in-the-ribs to white people, they then circumcise the boys. Are they trying to make fun of our tiny, limp, quiescent penises? How dare they?!

I am sick and tired of this hypocrisy. A few university students dress up as a maid and the whole world goes bananas. You know, they didn’t even look like black maids, that’s the worst thing. I myself have three black maids – one for each house I own – and eight garden boys. People are jumping to baseless conclusions.

Let us also look at the media. Yes, it’s also guilty. Have you ever heard of a man called Dave Chappelle? No? Okay, what about the Wayan Brothers?

These sick “actors” go around dressing up as white people, and no one says anything. Not a word. Not even a single angry tweet or page-three report in the Mail & Guardian. Yes, I know lots of people will immediately go to the tired and over-flogged horse of “oh, but Leon Schuster” – but at least Schuster is funny. Look at how funny he is. Funny. Laugh. How many movies has he made? Dozens. They’re funny. But where do we draw the line?

This is where the debate gets even worse. There are companies out there who sell women white face powder. Is it okay for women to insult white women by creating such horrific and disgusting caricatures of Western, white and idealised notions of beauty by covering their faces in an insulting and symbolic ‘vok jou’ to white skin?

I don’t think so.

The truth, ladies and gentlemen, is that black people have been guilty of cultural appropriation for years. Does the media say anything? No, it’s all “Miley Cyrus” this, and “Die Antwoorde” that, and “yada yada Iggy Azalea”.

But every time Kanye West spends a million dollars, do people ask whether he isn’t taking advantage of white peoples’ culture of being rich? Every time a black person gets a degree or an education, how come no one accuses them of stealing our rich heritage of having easy access to higher-quality knowledge and self-improvement?

It gets worse. Yes, I know you’re all vomiting and retching emptily now in dismay, but I’ve almost finished revealing to you the festering, grotesque mess of this media and society conspiracy to its deepest, ugliest depths.

They appropriate our religion and our culture: the most important things to us. When we brought printing presses here, did we ask them politely to become Christians? Of course not! Did we ask them to take our names in place of their own names, choosing “Charles”, “George”, “Peter” and even “Nelson”, over… um… lots of X’s and Q’s? No. We didn’t.

What is missing in this debate are sane, rational thinkers: leaders of clarity and well-reasoned logic who can debunk these myths one at a time. Voice who will define this generation’s truth and perspicacity. Voices like Steve Hofmeyr.

Next time we inevitably see a Stellenbosch University student do this, let us remember: pots can’t call kettles black.

Or white.

Pics: Pic 1 of two boys: http://news.nationalgeographic.com/news/2004/12/photogalleries/south_africa_faces/images/primary/Xhosa.jpg
Pic two of one kid: http://i.kinja-img.com/gawker-media/image/upload/s--C2S-D7Gl--/18erpzhk5qiamjpg.jpg
Dave Chappelle: http://www.candidtam.com/WP/wp-content/uploads/2014/08/good-ol-chapelle.png
Leon Schuster: youtube.com
White chicks: http://www.jackasscritics.com/images/movies/white_chicks_01.jpg

Incredible! Young girl gets crippling student loans, broken dreams at just 14!

Most people would wait until their mid-twenties to mount up crippling student debt and a mountain made entirely out of the shards of shattered, pointless dreams – but 14-year-old Thessalonika Arzu-Embry isn’t most people.

Yes, you heard us. At just fourteen, Thessalonika has done what most would only dream of: get a piece of paper that entitles you to a ceaseless job-quest in a market saturated with equal qualifications and desperate graduates and lets you finally be a part of the horrific system of modern indentured servitude that will have you paying off your tuition until you’re lying on your death-bed, signing away your kidneys to a loan-shark.

“It wasn’t easy,” she said to reporters. “It always helps to have your family around you, supporting you every step of the way.”

Social services are now investigating this abuse.

However, despite this incredible news, some doubt the credibility of her degree.

“A degree at fourteen?” said one fellow graduate. “How can that be a real degree? How are we supposed to take you seriously as a critically-thinking member of worldwide academia and intelligentsia if you’ve never been utterly trashed in a bar on a Friday night rehashing the same old tired arguments to people you’ve just met about why Marxism or Socialism isn’t the answer, or about what the relative merits are of a capitalist democracy in today’s ever-changing political atmosphere? It just doesn’t make sense.”

Others agree.

“Oh, Jesus, when I was fourteen I was also a snotty bookworm,” said one guy who reiterated that this wasn’t a rant borne from ugly, embittered cognitive dissonance and jealousy. “I mean, I could easily have gotten a degree too. Just, you know, I was busy. With stuff.”

Even large corporations have added their voice.

“We congratulate the young girl on this fantastic accomplishment,” said food giant McDonalds, “but we also don’t understand it. She is far too young to work in one of our many chains across the country. Why would you want a degree in Psychology?”

However, Thessalonika remains adamant in the face of heated criticism.

“Many people say that the qualification isn’t worth the piece of paper it’s printed on,” she said, wearing her robes and posing for a photograph that would of course go immediately viral, because people can’t believe that fourteen-year-olds are capable of doing anything more than garbled idiocy.

“I totally disagree. It *is* worth the paper it’s printed on.”

The top ten most drop-dead sexy dictators of all time

Let’s face it: when it comes to making the world stop in its tracks, there are just some men whose badboy, counterculture devilish charm, wit and looks make us weak at the knees more than other men could even dream! Now, thanks to the tried, tested, flawless and sciencetifically perfect method of online personality quizzes, we have the top ten, drop-dead dictators. Let the countdown begin!

1. Kim Jong-Il

   

   That sultry stare, that manly chin… North Korean Heartthrob and Supreme Leader Kim Jong-Il is so hot it’s a crime against humanity. While not the highest scoring contender, his creativity and charm are more than a match for most men – even if those who try to compete are imprisoned and forced into labour camps. A country worships him, and merely his presence makes millions hungry for a bite; and we can see why.

   
   
   

2. Bashar al-Assad

   

   A bit of a Jealous John, but that is what defines him! Look at his worldwide celebrity: he ardently defends his political views, finds innovative ways to interrogate criminals, is to people what Buzzfeed is to online content, and has his very own secret police force that can watch you at all moments of the day. Whether, you’re surfing the web or writing a blog, you’ll always know this guardian angel is looking over your shoulder.

   
   
   

3. Idi Amin Dada

   

   Even though this iconic badboy military ruler was the Ugandan president for only eight years, thousands still remember Idi Amin Dada’s ineffable wit and charm. His intelligence makes him a definite keeper – but he takes eighth in our list because of his jealous tendencies. You can try tame this black panther is you want, but just be careful: nearly half a million people can tell you that kitty has claws.

   
   
   

4. Gaddafi

   

   "Public Enemy No. 1”? “The Mad Dog of the Middle East"? We don’t know about that, but he has us foaming at the mouth. Woof, woof, arrooo! Who let the dogs out? Libyan style-king and supreme ruler (of fashion!) Muammar Muhammad Abu Minyar al-Gaddafi scores a solid seventh.

   
   
   

5. Allatoyah Ali Kha

   

   That beard! Just look at it! What is more rugged, more undeniably sexy, than a man in a beard? Nothing – except a man who takes charge and isn’t afraid to face societal wrath for his beliefs. For just ten minutes in a dark room with this sagely love master, we’d also ban music or denounce homosexuality as a Western disease!

   
   
   

6. Ho Chi Minh

   

   He’s courageous, tenacious, loving, and not scared to take what is rightfully his. Most people wouldn’t execute thousands and thousands of people over a Land Reform program, but badboy Hot Cheeks Minh just doesn’t play by the rules. Even at five, he's a keeper.

   
   
   

7. Omar al-Bashir

   

   This Sudanese President ended a civil war and was thought to be a noble and fair man – perhaps he can help bring peace to all the ladies who must be at each other’s throats for a little piece of action with the Bash Master? What is it about Masterminds of ethic cleansing and mass genocide that just make us feel so naughty? It’s that guilty feeling you get doing something you know you shouldn’t!

   
   
   

8. Josef Stalin

   

   Leader of a people, progressive thinker, revolutionary icon and total master of photoshop (who is Lenin anyway?), this Ruskie Hunk will make you want to overthrow the bourgeoisie and Great Purge your heart of every other man you’ve ever had eyes for and throw them in Gulag where all the inferior male specimens are kept.

   
   
   

9. Adolf Hilter

   

   You knew this one had to be here somewhere. Adolf Hitler (or should that be “Adonis Hit-me-baby-one-more-time-ler”?) is to breath-taking tyrants what black culture was to Miley Cyrus and what shitty adverts were to Andy Warhol: the source, the muse, the OG Mac Daddy. Effective, passionately committed, bold in the face of his critics, and great with animals, Adorable Hitl-ey is a keeper, whether he is painting you watercolours of Vienna’s picturesque sights, holding your hand, or helping you kill yourself so that you can be together forever outside of a hateful society that doesn’t understand or accept your illicit love.

   

   *Unfortunately he doesn’t take Number One because of a lot of controversy surrounding his past - especially his stint with Amphetamines during that dark, dark spring of 1942. Some things we just aren’t comfortable with

   
   
   The one you’ve all been waiting for! Here it is ladies!
   

10. Mao Zedong

    

    The Republic of China will never forget him – and neither will you. Look at that soft, adorable face! Look at his thirst for power! This buxom badass is not afraid to speak his mind – whether its defending his views against parents who think he shouldn’t follow his dreams or indiscriminately sentencing millions to death, Zedong wins us hook, line and sinker. oh, and what about “Zedong”, you ask? Well, let’s just say it’s Mao-ssive.

    
    
    

    All Pics: wikimedia commons. Ratings from wwwfollowland.com. Picture of Hitler from Bundesarchiv, Bild 183-S33882 / CC-BY-SA. Picture of Mao Zedong from Richard Fisher

Bob Mugabe land reform finally restores Zimbabwe’s wild places

It was almost 14 years ago that heroic visionary Robert Mugabe first introduced his incredible and daunting plans to restore Zimbabwe’s ecological heritage back to its former, pristine self, but now, almost 14 years later, reports indicate that he has finally succeeded.

“Way back, before the year 2000, almost 80% of all the land in the country, be it woodland, savannah scrub, forested areas or low-lying grasslands, was ripped up and ruined with all kinds of colonial, imperialist foodstuffs like maize, cotton, wheat, tobacco, beans, barley, sorghum, vegetables and other such capitalistic cash crops,” said lead researcher for the 2014 study, Kay Vemaan. “In contrast, only very limited portions of the natural and beautiful Zimbabwean terrain was left untouched in its magnificent, original glory.”

The study, which was titled “Restoring the Balance: an insight into Mugabe’s Wild Lands Transformation Program”, now indicates that the vast majority of these former so-called “farms” are now breath-taking natural heritage sites that are finally indicative of the wild, untamed Zimbabwe of yesteryear.

“Where there were once eye-sore barns, packaging houses, and expansive populated villages, the ceaseless pressure of time and nature has brought back the overgrown vegetation and wild grandeur that defined these places.”

Mugabe’s plan, which in around 2006 went into Phase Two, tackling the problem of urban infringement and civil society’s poisonous, depreciative effect on Mother Nature’s boundless beauty, has also succeeded in breaking down the toxic stains of human civilisation.

“Once, this place used to be marred and ruined by so-called 'progressive' things like ‘running water’, ‘electricity’, ‘employment’ and ‘civil peace’,” said one Zimbabwean man gesturing to an empty dark expanse once known as a “Harare”. “But now, nature has taken back her rightful throne: the nights are dark, water only flows in rivers – as God intended – and the savage unpredictability of the wilderness rules once more.”

It wasn’t easy, said the presidential pioneer of this movement – who agreed to speak to reporters as long as we didn’t call him a prick or a douchebag or an arsehole or a moron of incomparable magnitude or a blithering imbecile or a festering rectal worm that brings only death and leaves only the dire, horrifying stain of embittered, fractured lives in a society gone wrong.

“There was a lot of protest by people who didn’t understand my vision of restoring the Great Zimbabwean kingdom of 1342,” he said, reclining on a sofa of human skin and money. “We had huge riots. Yes, we might have some dark spots in history where we resorted to violence to work towards our goals, but looking at all we’ve achieved in the last decade-and-a-bit, I wouldn’t change anything – and that’s not because I’m God incarnate with endless power and wealth. It’s because I’m humble.”

The program, which finally won its key battles over those last staunch bastions of human resistance, so-called “International Law” and “Basic Human Rights” in mid-2008, is already being applauded by other countries.

“It’s magnificent, his stunning accomplishment,” said President Jacob Zuma. “Sure, me and my forebear did our best to help the vision with our exemplary support and diplomatic complicity, but I can only dream that maybe, sometime in my next inevitable three or four terms as president, that I can achieve a tiny fraction of what he’s done.”

There is much work to be done, he says.

“We’ve made a lot of progress in the last couple of years, what with things like Marikana, Grahamstown water shortages and a ruinous political agenda that breaks down the delivery of basic services and rights like access to water and freedom of speech in favour of nepotism, cronyism and tender kick-backs,” he said, “but when I look at our media, our Supreme Courts and the extensive intelligentsia of our once-beautiful country, I see that my work is only just beginning.”

pics: Wikimedia commons

“Why is the teaching assistant white?” and other burning questions

A guest post by Emilia d’Orvey, final-year Collège student*

My dear 3^ième Class of the three Collèges Lycée Générals in Toulouse who have been caught up in this confusing furore, I think it’s about time we addressed the elephant in the room. Well, it’s not an elephant, but he probably rides one to school, so I think the comparison is warranted.

Ever since last week, I think we can all agree that our normal English classes have been utterly upset by the arrival of a confounding guest. A guest who just goes against all expectations. A guest who may or may not be a fraud.

”If he comes from Africa, then why is he white?”

We all have these questions, don’t we? I mean, come on. If he really is from South Africa, then why is he white? Only black people come from Africa, that much is certain. And yes, he may explain to us (in painfully slow and patronising English, often accentuating his accent – I mean, isn’t it really racist to talk to second-language speakers reeeeaaaalllllyyy ssssllloooowwwllyy?) using endless statistics that there *are* white people in South Africa, over 6 million of them, but I think we all know that statistics are a lie. In fact, 75.3245% of statistics are made up on the spot to make your hashed argument seem believable or well-informed.

The assistant. Who is he? Why is he white?
We need answers.

There are other burning questions, too. Meaningful questions that just need to be answered. Does he speak French? I mean, really? Can he say some words in French? And why does he come here? How tall is he? Is he married? Does he have children? Is he really 23 years old? What kinds of animals are there in Souws’Africa? Does he like football? Does he like France? Has he ever touched Nelson Mandela? Until we get these answers, none of us will rest easy.

And if he is supposed to be a Cultural Artifact to be wheeled out at every lesson to be the voice, face, and sole representative of the entirety of South African culture, then why is he trying to complicate things? Already, he is trying to destroy established facts about South Africa that we know to be true. Nelson Mandela ended Apartheid singlehandedly. Animals roam the streets. Crime is terrible everywhere. Worse than this, he now tells us that not all South Africans are the same. 11 official languages? Dozens of different ethnic groups with complex histories and roots stretching back thousands of years across the subcontinent, Africa and the world? What madness is this?

If he really is who he says he is, then I issue this challenge: give us these answers. Hopefully, he will hear this and deliver unto us the knowledge that is necessary for the continuation of our normal lives. He is here for the rest of the school year (he says their schools start in January, run from 7:45am until the late evening, have obligatory sports AND and are divided into separate boy/girl institutes with their own obligatory uniforms!!!). Perhaps, in time, he may deliver these answers. However, my fellow étudiants, I think he may just leave us with even more questions.

Questions like “do you want a cigarette?” when we’re outside the school gates.

*Muse and Abuse would like to thank resident translator Matthew de Klerk for garbling the ultimately superior and far more beautiful language of French and turning it into the ugly, ear-splitting drone of beastial English. Yeah. Thanks a lot.

Feminism "could be answer" to warring cultures, peoples - UN

Drawing on countless examples of religious intolerance, cultural misunderstandings and racial discrimination between countries, governments, and peoples across the world, scientists in a United Nations press conference this morning now say that feminism could be the answer to a more united world of people in solidarity.

“When you think about how many, many countries act – regardless of the majority demographic, be it colour, creed, race or religion,” said one scientist on the panel, “then certainly introducing feminism in all these countries will bring men everywhere together.”

Likening feminsism to “like, a Doctor Manhattan, you know?”, the panel said that the total unity the women's rights activism could bring between oppressive systems of patriarchal power could be the secret to world peace.

“Think about it – how many of us have been totally honest and supporting and caring and great listeners only to be cruelly put in the friendzone without even a handjob?” asked lead researcher for Men’s Rights International Emar Ay. “How many times have we been sick and tired of endless calls to introduce equal pay? How many times have we been battered by the same tired arguments that ‘videogames and advertising control, objectify and demean women?’ Like, all the flippen’ time, bro.”

He explained in more depth.

“Generally speaking, everyone becomes a slurring, hateful moron on the internet when we ‘discuss’ whether sexism exists, or whether the government should pay for women’s health. This is our uniting characteristic. We could be looking at the missing link for world peace. Feminism.”

“Bitches, man,” agreed another.

”Fuckin’ truth, bro,” added a third.

The global support has been astounding, even if fraught with errors of spelling, grammar, and punctuation.

“When you look at the factual basis of what they’re saying, they’re absolutely right,” said sociologist Noah Tallmehn. “I mean, America and extremist Muslim nations may seem utterly different, with their contrasting cultures, traditional rites, heritages, foods and religious leanings, but when we look at how a lot of people on both sides of the pond treat women like a sandwich-making dog you can stick your knob in, then really, we’re equals. We have so much in common, not least of all a controlling patriarchal society that dumbs down, attacks and tries to control the minds and bodies of women.”

Scientists now predict that even further unity and understanding between disparate cultures and peoples could be sown through a shared hatred for Justin Bieber.

“Really, hating Justin Bieber is just like hating a young girl anyway, but it gets even better than that because it’s like hating a young lesbian women – and we all know what a lot of us think about the gays,” said Tallmehn. “We could kill two birds with one stone.”

He added this was, of course, a only a figurative metaphorical comment until the bird sleeps with a man they’re not married to or makes a comment on bro culture or the gaming industry or female healthcare subsidies or even just the representation of women in films and pop culture.

“Then we’ll really be killing birds with stones, Old Testament-style.”

Mega videogame conglomeration announce super AAA game

BoD 12: UBTRBC-Fp1 is set to be the biggest game
since Watch Dogs and Destiny.

Following an in-depth study of videogame consumer patterns, development giants Ubisoft and Electronic Arts have today announced their decision to merge with other triple-A videogame developers to bring you the game you’ve always wanted.

“After years of development, and titles like FIFA 2014, Sims 4 and a thousand Call of Duty games, we’ve come to a very simple conclusion,” said head of the development Carl Pipayste. “Innovation and creativity just aren’t what people want. You want sequels, prequels, remakes, spin-offs. As such, we are pleased to announce the greatest videogame of all time: Borderlands of Duty 12: Uncharted Battlefield Tomb-Raiding Brotherhood’s Creed – Dynasty Fallout part 1.

The game, they say, will embracing new digital technologies and contain all the beloved features of other AAA titles.

“Gone are the days where you’d have to walk all the way down to the store to buy the game and actually have to deal with the inconvenience of a game disc and box,” he said. “Now, at a special pre-order price of only $1000, you can buy any one of our eight different collector’s editions, each with their own special, exclusive content. It couldn’t be easier: just pay and we’ll email you a code to redeem a voucher to obtain a product number to activate a digital key to download a special distribution platform to start the download process. Once you’ve done this, just sit back and relax as the game downloads the launcher that downloads the installer that downloads the verification software that downloads the disc image. It’s that simple.”

The move comes just after Electronic Arts celebrated its 20-year-anniversary of releasing the same game again and again.

The two-company conglomerate now say that the always online game (which uses anti-pre-used and limited-multiple-install-DRM) has already scooped massive acclaim and awards from sites like IGN and Gamespot, which have given it a precursory 198 out of 4.

According to reviewers, BoD 12: UBTRBC-Fp1 is the emotive tale of Eric Blake, a white, American male protagonist who wears really big armour and guns down various shades of brown foes whilst wooing the obligatory defenceless, vulnerable female NPC character.

“Some people ask us, ‘but what’s the story? What series of global meltdowns have created a society in which I am forced to mow down ceaseless screaming waves of various thick-accented ethnicities?’” said Pipayste. “We like to think that irrelevant things like ‘narrative’, ‘plot’ and ‘character development’ just get in the way of all the really big guns and really pretty graphics the game brings. For the first time, we’re running a game that looks real. Hell, even I thought I was in the desert mowing down rag-heads with my M249 heavy machine gun.”

"Besides," he added, "it's got incredible graphics and all kinds of cinematic Quick Time Events and tonnes of Downloadable Content and in-game purchases. What more could you want?"

Fans can grab a copy at their nearest gamestore before the sequel comes out next year.

News organisations publish response tips for ISIS fundamental extremists

Following infamous fundamental Islamic extremist and jihadist group ISIS’s release of a series of guidelines for journalists working in their area of operations, news organisations across the world have banded together to come up with an easy series of guidelines for ISIS’s particular business model.

“You know, we don’t really think we’re in any position to tell anyone how to do their jobs,” said one editor, “but really, when you look at ISIS’s overall public image and how the world reacts to their modus operandi, so to speak, we really think there is a lot they could learn from the news media.”

Thousands of corporate news agencies welcomed the Islamic State's document last week, which they are calling “a remarkable breath of fresh air” and “a stunning wake-up call.”

”People tend to get caught up in all the massive differences between each other and come up with hateful, intolerant assumptions about other groups,” said Sky News CEO Dale Emayle. “But seriously: tighter news controls, undying patriotic allegiance to the state, supervised journalism, restrictions on dissemination and publication, forced accreditation, prerequisite permission to publish opinions, unwavering respect and utter secrecy over state and military actions, threats of job loss, enforced licencing? Hell, we have such similar goals!”

Below, readers can find just a few of the abovementioned tips, hand-delivered by News Intern Eric Hilding, who did draw the short straw after all.

International News tips for ISIS agents

1. Avoid controversy

   Behead equal numbers of races, genders, nationalities. Any resurgent political movement can be easily marred by accusations of racism, xenophobia or sexism. In this regard, you should consider hiring an Human Resources manager, or perhaps even a Media representative who can mitigate damage and spin stories to produce favourable reception by the world community. We all have our own Rebekah Brooks, but it's how you manage the fallout that matters.

2. Know your bullets

   Lots of bullets look the same, but not all bullets were created equal. Sometimes it’s better to maim and disfigure an opposing US military soldier – perhaps blow his limb off or mentally and physically scar him for life – than kill him outright. Journalists know better than anyone else that dead people can’t tell a story. Sure, we can create hype over what are dead issues, like recycling the same garbage again and again, but making the dead speak (outside of sensationalist tabloid hack journalism about ghosts and phantoms and that garbage) for you is just impossible. Be sure to have a liberal sprinkling of landmines too. Nothing tells Momma and Papa Decadent Westerner to withdraw troops and vile hedonistic Imperial doctrine from pure Islamic states better than a trip to the prosthetics department.

3. Fear videos

   Right now, there are just some people who just don’t see your message. Well, fear not: our Western News standards and code of ethics loves nothing more than spreading the bowel-emptying, moan-inducing black stain of fear as far and as wide as possible. When you do behead someone, just send us the video. We’ll immediately publish it! We have huge twitter handles with millions of followers, international blogs and news websites translated into hundreds of different languages, and a keen, keen desire to accumulate as much scare material as possible. Hell, if your beheading is good enough, we’ll even slot it in before the latest BREAKING NEWS about a white person dying of Ebola.

4. Diversity and Equality: key business solutions

   Feminism and calls for sexual equality are commonplace for our generation. Women can behead just as well as men, and require less food and training than a male warrior. Also, a lot can be hidden under traditional dress. Having a diverse workplace will mean that, at the very least, you’ll be able to be considered as a progressive pioneer – an example for all reactionary extremist sects to follow with pride!

5. Don’t feed the trolls

   The internet can be a place where thousands will denounce you at every moment because of your religious beliefs and political leanings. Just goes to show you how strong their “democratic” views are, right? Stay strong, and don’t mind the haters. The journey is long, and Allah will grant you success if you stay the course. Infidels will see their tweets and support of “humanitarian intervention” and “basic rights” punished accordingly when Allah brings forth his glorious Yawm al-Qiyāmah and visits divine retribution and judgement on the world of sinners and nonbelievers.

6. Don’t lose your fun side

   Just because you’re undyingly committed to establishing an all-Islamic caliphate in Iraq and have to enforce rules and holy writ with an iron hand, doesn’t mean you have to go all square and lose your younger self. Keep things fresh. Use happy fonts, like Wingdings and Comic Sans to show everyone that Jihadist extremism doesn’t have to be all march-step and machine guns. Keep things interesting by mixing in realistic looking stones made of sponge with regular stoning rocks. And it’s always fun to mix up your legal proclamations and denouncements on twitter with an inspiring motivational poster or quote. Remember to use lots of smileys!

7. two words: Buzz. Feed.

   Well, one word. But if we in the industry have learnt anything from hyping up expensive journalism degrees at leading schools of Media Studies across the world just in time to support the cash-hungry, shallow switch over to a frivolous and new-standards-teabagging digital portal rolling in the filth and lies of its own quest for permanent virality, it’s how to kill things. Especially standards.
   You don’t need a journalism degree to make people see why you’re right even when you’re wrong. Peurile, simplistic and reductive arguments work great. Combine the most facile aspects of your vision in one small, less-than-300-word listicle with a catchy, eye-grabbing viral headline. Try anything like “Twelve things you didn’t know about ISIS” or “I thought ISIS was a terrorist group – and then I read this article!” or even “Eight reasons why you need to support ISIS – #6 blew me away!” You’ll have billions of shares in no time.

8. Let the West kill itself

   Honestly speaking, you don’t even need this unnecessary campaign of violence to end the sick and detestable Western culture of indulgence and decadence. Have you ever been to a McDonald’s? Have you ever watched any non-cable TV, or shows like America’s Got Talent or Honey Boo-Boo? Really, their shallow batshittery, combined with a culture of intolerance and easy gun access will do far more damage than a truckful of hateful, ideologically warped bigots ever could.