Showing posts with label buzzfeed. Show all posts
Showing posts with label buzzfeed. Show all posts

Thursday, July 14, 2016

GIF-packed clickbait trumps One Direction listicle to cinch Pulitzer Prize

The literary world has been left speechless, stunned, blown away, and had their lives changed forever this morning, after a gif-heavy clickbait article about cats narrowly beat its closest competitor - a One Direction listicle outlining 15 reasons Harry is the Perfectest Member of 1D - to win the Pulitzer Prize for Literary Excellence.

The Award Selection committee – who conferred the prize to the article’s author, 23-year-old blogger James Ericson, a wordsmith matched only by Matt Stopera and Benny Johnson when it comes to literary genius – now says that it’s about time the world’s most prestigious literary award reflected the state of modern literature.

“The times are changing, and we believe the Pulitzer Prize should reflect that,” said Award Selection Committee member Ash Hitpost. “It’s about time this globally revered prize echoed our world’s deepest hopes, terrible sorrows, and inability to read anything more than 140 characters long.”

Hitpost holds fast that – much like the wide body of unconventional literature that has won a Pulitzer before this – modern works of art can be misunderstood.

“These so-called ‘cynical, demographically-targeted ad-revenue-hungry GIF-laden list articles with misleading titles’ get such a bad rap,” she explained. “But which Pulitzer Prize didn’t? Did society wholeheartedly accept Allen Drury’s works outlining the difficult world of politics and homosexuality in Advise and Consent? Was there not fervent outcry around the coprophilia of Thomas Pynchon's controversial Gravity's Rainbow?”


“Clickbait has the power to move us,” she continued. “Who could ever forget the first time they read ’27 times Friends was the most flawless show of all time’? How could anyone not cherish those early childhood memories of reading ’21 Pictures of Emma Watson that will blow you away and leave you breathless’? Who doesn’t hold close to their heart the first moment they shared ’12 facts about Harry Potter that will totally blow your mind’ - especially after you got to number 6, which totally left us stunned?”

“And the best part is, the authors didn’t have to live a drug-addled, depressed hand-to-mouth existence in a dead-end job buried deep inside the clutches of an oppressive and prejudiced society to craft these colossal artefacts of definitive importance,” she said. “Hell, writers today barely even have to look past the front page of Reddit to find the inspiration for their masterpieces.”

The selection committee applauded Ericson’s magnum opus, lavishing it with praise at the awards ceremony in Geneva.

“When we read this timeless exposé into the human condition, we were blown away,” read the award motivation. “We were left speechless. We were shocked. Number 7 had us in tears. Ericson has reached that apogee of literary greatness: he is the Hemingway of snappy bullet points, the Gordimer of Cat gifs, the Proust of content appropriation. We are humble to hold this fragment of a genius’s soul up and say that it has finally arrived: The Great American Listicle.”

And fans could not agree more.

“Thumbs up, fireworks emoji, smiley, winking smiley, crazy-grin smiley,” said 21-year-old Tiffany Megan-Amber. “Tongue-out smiley, heart, heart, 100-exclamation-underlined.”

Friday, June 26, 2015

Study finds something that can’t be easily turned into clickbait

Confusion abounds today, after a ten-year scientific research program found something that can’t be oversimplified or easily turned into clickbait.

According to researchers at the Centre for Galactic Astrophysics, who have been looking into the nature of blackholes and how they interact with space-time, the results of their study, while incredibly important for the advancement of astrophysics as a science, cannot be easily turned into an image-heavy and arbitrarily-numbered list of things that will totally blow your mind or leave you speechless.

“We’ve been looking at the results, and we must say that we’re conflicted,” said Dr Theo Reece of the CGA. “I mean, the data really does change the way astrophysicists look at the complex equations and science of spatio-temporal interactions between objects of astounding mass, but when it comes to telling Buzzfeed readers that ‘These Scientists Have Been Researching Blackholes – And What They Found Will Completely Blow You Away’ we come up totally empty-handed. I mean, what good is scientific advancement if it can’t be completely reduced to an overly simplified misinterpretation for idiots to share on the ‘I Fucking Love Science’ Facebook page?”

CGA researchers now say that they are back at work searching for four more facts in their massive study that will fill a 10-item, 150-word listicle.

“It’s going to be a difficult task – like finding a needle in a haystack, or original content on Buzzfeed,” said Reece, “but we’re confident that, by early January at the latest, we’ll have found something dull and uninspired enough to get you through the last four points on the list so that you can read item 10 and do your obligatory reshare on Facebook and ‘lol’ comment.”

However, “writers” at the social media viral sites now say that they’ll probably just go ahead with the article anyway.

“We’ll just churn out the listicle anyway,” said Killean Jurnlizm, section editor for the sciences beat at the viral website. “I dunno, maybe there’s something on Reddit we can just steal and paste in… Besides, since when did our readers care about scientific accuracy anyway?”

Wednesday, December 17, 2014

Plagiarist unsure how to reword original content

An area journalist is reportedly unsure today, after meeting countless difficulties in rewording a rival website's news content while trying to make it look like his own original work.

“The world of cutting-edge journalism is a competitive and challenging place,” said 32-year-old part-time journalist and most-time “content aggregator” Robin Hartikles. “But nothing is more challenging than sitting there with another website’s content in front of you and a thesaurus in one hand trying to figure out how to balance synonyms with word replacement, phrase alterations and content mixing to make it seem like this is your own, fresh, original story that came solely as a result of your hard work.”

Hartikles explained why, unlike with images or photos on the internet – which are bloody easy to steal or pretend exist in the creative commons – written work still presents a challenge.

“There are so many possibilities, and doing it wrong means you’ll at the very least have to pretend that the source information is to blame,” he said. “What happens when there are specific words or a very specific vocabulary that makes for sentences that cannot be altered for fear of losing all the phrase’s meaning? This is why ‘curation’ or 'aggregation', as we call them in the business, are artforms unlike any other.”

This particular article – a series of photographs and accompanying descriptions pulled directly from a thread on a world renowned source of much free viral content known only as Reddit.com – is proving difficult, said Hartikles.

“What do I do? Do I reorder the words? Do I right-click the word in MS Word and choose from a readily available list of synonyms? Do I find other sources and blend the two to make it seem like this is original thought? It’s such a tough decision. All I can say is thank GOD for all that practice I got with Turn It In and my university essays.”

Whatever his choice, Hartikles is steadfast that he can never stoop to citing original sources.

“Have you ever read an article that says ‘reported The Sunday Times last week’ or ‘according to an article by The City Press,” he asked. “Admitting that I got all my information from another websites’ hard work would make me look like a journalist who is lazy, unethical and unprofessional.”

He added that “citing source material is also so much work”.

“It’s bad enough that I have to jump through more hoops than a trained circus animal to credit photographers for their images,” he explained, adding that by “credit” he meant “neglect to include any and all relevant information that might lead to the original photographer getting any site visits, advertising revenue, or even exposure, that beloved bread and butter of artists everywhere.

Hartikles was quick to refute colleagues claims that he is “a low life scum-sucking bottomfeeder mooching off the sweat and blood of real journlists” saying that he has totally had original thoughts before.

“For example, I came up with the new word that describes the new journalists of the future,” he explained. “A Plag-ournalist.”


Readers wanting to know more about this story can read it in slightly different wording and with my name in tiny letters at the bottom on any other news website in the world, except Buzzfeed, because they've closed down their website.


Pic: Bill Branson, for National Cancer Institute (Creative Commons - public domain)

Friday, December 12, 2014

Buzzfeed apologises for endless stream of shallow, un-lifechanging garbage

Citing the endless stream of failed attempts to “blow your mind”, “change your life”, “make you weep” and other such hyperbolic click-baitery, the chief editor and long-time writer at viral media website and “content aggregator” Buzzfeed has this morning issued a long and heartfelt apology to the internet, people who originally made the content they so brazenly “aggregate”, and the world in general.

“We just want to say we’re so damn sorry,” said editor Plaie Gerize. “Looking back at our long and ugly history of hyperbole, exaggeration and outright lies, we want to wholeheartedly apologise.”

Gerize’s list of apologies was long.

“We’re sorry. We know that Picture Number 8 didn’t blow your mind. We know Number 6 wasn’t perfect, as we said it would be in countless articles,” he said, permanently deleting the entire website in a show of ultimate contrition and sorrow. “Those fabulous snaps of Jennifer Lawrence didn’t prove that she was perfection, and that series of photos that was supposed to restore your faith in humanity was completely inadequate. We're scum. We're cancer. And we’re sorry. We can’t say that enough.”


Pictured: the new Buzzfeed website, with all relevant changes.

His apology extended to all the content that the Buzzfeed team as a whole –regardless of country or origin or format – had produced.

“Even our videos. When they weren’t silly or ham-fistedly trying to send an self-evident life-lesson, they were just totally trivial. Also, time and time again we totally blew down the importance of individual people’s hard work and passion by never using their name and just reducing them to their sex, nationality or even just ‘someone’. We should have given them due respect, even if it is hard to get a click out of you by using someone’s full name.”

He continued.

“We’re also sorry for having outright stolen content from many sites. Sorry, ‘aggregated’. Or maybe ‘curated’? I dunno, which word are we using these days?”

“Furthermore, we’re sorry about contradicting articles that provide you with reasons why each member of your favourite boyband or series is the best one. Like those twenty articles which individually claimed why different members of Friends or One Direction or The Backstreet Boy or whatever were by far the best. I mean, how did we not see how black our souls were, posting these kinds of articles at the same time and having each written by the same author? How could we have been so spineless as to not have an editorial stance on anything?”

“Finally, we’re sorry for using social issues and controversial topics to squeeze a few cheap clicks out of you. Like videos where we show people giving homeless people a pizza or a hundred dollars in a video that probably makes eighteen times that, or with serious issues that don’t deserve to be trivialised in shallow, bullet-point, GIF-heavy listicles.”

Having realised their errors, editors and writers at the website have since vowed to take courses in ethics and journalistic values, and have furthermore vowed to never oversimplify an argument or concept by using cat pictures or images cut from popular culture.

“We realise now that our insatiable hunger to just get that click out of you, to bleed you and other readers for pageviews and time, made us blind,” he said in a long, profound, ten-chapter essay that didn’t contain one picture or numerical bulletpoint. “It turned us into monsters, veritable scum-sucking bottom feeders who lurked on Reddit and subReddit forums and Tumblr pages, copy-pasting and rehashing and resharing old and boring content because we knew that, hell, you’d click whatever old shit we regurgitate.”

The move has been met by widespread praise.

"Their apology was amazing, incredibly. It literally blew my mind and changed my life," said one internet user. "In fact, if there was a list of 10 apologies published on the internet somewhere, this would probably be at number 4."

Those wanting to know more about this story can read this exact same article on The Huffington Post, Upworthy and Elitedaily.

Thursday, November 6, 2014

“Go fuck yourself” now a legally-permissible argument

Citing the sheer overwhelming number of deserving articles, posts, statuses, opinions and stories posted every minute all over the internet, Supreme justices, advocates and judges at every level of the Legal System have today allowed full legal permissibility and support of the argument that someone should “go fuck themselves”.

According Justice Eric Secutioner of the Supreme Court, the decision was made after many hours of hard,vigorous debate, when one Justice sneakily checked her phone and saw a tweet from part-time “singer” Steve Hofmeyr proclaiming that blacks were the architects of apartheid.

The Supreme Court roll clearly records the events, showing that Justice Annabelle Torrends rolled her eyes and said aloud, “oh, go fuck yourself”, which was shortly followed by her passing around the phone. Other justices then gave various renditions of “just kill yourself” and “choke on a fat one, you fucktard”, eventually agreeing that “go fuck yourself” would be permissible as it made no allusion to homophobic slurs and did not constitute a death threat.

“It’s important to be progressive with these kinds of things,” they explained.

Legal experts now say that this “Go Fuck yourself” legal rebuttal is based in powerful legal precedent, in the form of the Reasonable Person measure.

"Look, when you post shit like this on Facebook and Twitter, it’s clear that any reasonable person would tell you to go fuck yourself,” said legal expert Lawyer. “Or rather, as we say in legal circles, ‘describe to you in graphic detail how to use your genetalia to go commit auto… autoerotica? autosexual something? Eroti… er, whatever fucking yourself is in Latin.”

People across the country have voiced widespread support for this new introduction.

“When I see a dumb post on Facebook or Twitter, I think, geez, I could easily debunk this using a rational and critically-analytical approach, showing the logical inconsistencies and rhetorical weaknesses of the poster’s argument,” said one internet user, “but what with the time and energy it would take to do this, and the likelihood of him actually reading the response with genuine interest and taking to heart my central criticisms and suggestions and ultimately changing his flawed way of looking at the world, it’s honestly just easier and saves more time and effort to simply tell him to take two Viagra, bend his cock under his balls and through his gooch-hair and stick it right up his own ass.”

Other online commentators said that the decision would be well received in the online community.

“Sorry to offend, but in my books dickheads and arseholes tend to be indistinguishable and quite inseparable on the internet,” said another. “So why not also in actual real life with the human body? Go figure.”


Pic of judge (my edit) by maveric2003

Thursday, October 30, 2014

The Brain on 23: a response

A response to this eye-opening, Pulitzer-winning piece that cuts to the very bone


We are the 23-year-olds. We are the ones privileged enough to have jobs to feel awkward in because we don’t quite fit in with the other privileged people we work with. We strut through city streets with eyes cast toward our screens that our privilege and money or perhaps our rich parents allows us to afford, desperately seeking our privileged access to a global network of information that will somehow validate our lives or decisions, even if it’s just a stranger or a shallow internet post. We work hard – just a few hours of procrastination on social media here and there, scout’s honour – in jobs we’re lucky enough to have and be qualified for that we’re somehow still ungrateful for because we want to make our privileged access to a top-quality education feel worth it, and we’re privileged enough to occupy a social position that makes us attractive to others or that makes us being in a relationship with another person not universally hated or spat on by other people.

We spend privileged hours of free time drinking wine in our privileged apartments that are probably equipped with all kinds of modern fittings, promising one another that those who broke our hearts will not own us forever, because we, the privileged children, haven’t matured to the stage where we can forgive and forget past mistakes. We zone out in expensive grad school classrooms or teach English in Rwanda, all the while wondering if we are supposed to be somewhere else instead of making the most of our lives and situations.

We are 23, and maybe hangovers hurt. Maybe they don’t. I dunno. I hate to generalise. Most of our conversations these days centre on assuring one another that we’re going to be okay, because we’re the kind of unprepared, insecure children who need to have our hands held for the rest of our lives. When a friend does something as simple as cooking a food more complex than the dirt and scraps many hundreds of people have to survive on on a daily basis, we applaud her, yet we berate ourselves for not yet having a corner office or a bestselling memoir or a thriving startup, because duh, success is just supposed to be inevitable and immediate without any real struggle, am I right?

We dance all night to Taylor Swift on our iPods and radios blaring through expensive speakers or car stereos because she, as an equally privileged member of our age demographic, understands what it’s like to pretend that a breakup at 23 can be lifechanging. We hate labels, except those smeared on us by sites like Huffington Post and Buzzfeed, those 4chans of journalism. We are not in college anymore, and we long for the days of running back and forth between houses at 1am, because change is frightening, and we are scared, so scared, won’t somebody hold my hand? We have few obligations (because we’re so lucky) yet we are always stressed (because having a simple job to do is more pressing than a 2000-word essay due in four weeks), wondering if life will ever be more certain.

Our breakups never end because when we see pictures of our exes on social media we don’t have the balls to grow up and move on. Even when we block them or unfriend them, we still get all teary-eyed and red-faced at the sight of a combination of letters that forms a name. We hate online dating, but we do it anyway, because relating to real people with real problems beyond the glass wall that stands between us and the Instagram photo of the world beyond our morning poached eggs and salmon on rye is just too testing. We spend as much time swiping on Tinder as we do with actual human beings, because let’s face it, it’s easier to be shallow and not be arsed to have, like, a conversation beyond the bare essentials or sex/age/location/DTF?.

We are 23, and we constantly try to tell outselves to stop complaining and enjoy our youth, making article very ironic indeed. Life isn’t that bad. It really isn’t, you know, apart from when Woolworth’s runs out of Fruits of the Forest organic eco-friendly soy yoghurt. We have families, our friends and our health. We are young and vibrant and the world is ours. We are closer to our parents than the 23-year-olds who came before us who weren’t shipped off to war. We are so lucky, and yet still all this fear remains.

We hear grown-ups – you know, those ones who arguably shared the same privileges as us? - urge us to calm down. We still use phrases like “grown-ups”. They tell us to calm down, that it will all fall into place, but we don’t believe them. Things just don’t fall into place – you know, apart from not starving or living under a brutal dictatorship or having to live on R9 a day or watch our children die from easily preventable diseases. We feel like every second we spend streaming movies from our bedrooms is a second we are not putting ourselves out there. You know, not because we’re sitting in our bloody bedroom streaming movies and not putting ourselves out there, but because reasons. And yet we stream on. Reasons. Sad. Are you crying yet?

We waste time the same way we did in college. We are at the point in our lives where we have realised the futility of sitting around watching whatever series we have privileged access to that we’ve have time and privilege enough to watch a hundred times over, but we lack the resources (not time or money or privilege, that we have plenty of) and maturity to actually do something about it. We are too old to go out every night, but we are too young to stay in and do nothing – you know, us, who apparently hate labels but who are also somehow only to happy to let them totally define us and control our every waking moment and fear and desire. We want to be more productive and live a more worthwhile existence, but obviously our values system is so warped along the lines of what constitutes a “worthwhile existence” that we are totally dumbstruck. We don’t yet have children or spouses or secure jobs – you know, these things than many people around the world can’t or don’t have and therefore are living worthless, meaningless existences. And so we sit in this limbo. Sad me. Cry. Wah.

You know, this started out as a tongue-in-cheek reply to that bullshit shallow garbage that is endless spewed out by trivial, vapid and moronic 'viral' media sites for self-loathing, self-victimising people my age to swallow hook, line and sinker, but I physically don’t have the effort to poke another stick into its decaying, festering ribcage.

I mean, do you even realise what you’re reading? It's littered with contradictions: "we hate labels" > proceeds to label all people aged 23; "we're too old to go out every night" AND YET "We dance all night to Taylor Swift"? For fuck’s sakes, you have the rest of our lives ahead of you and the fact that you agree with an article like this is a world of proof that you should get off the worry wagon. If you’re worried about your life, change it. Jesus. Do you really believe you are some modern-day tortured soul who is not understood by society, who doesn’t fit in, who feels they live in a world that has moved on?

Really? You really think that at 23 your life “detonates as we suddenly forget why we chose that major or moved to this city or loved that person”? Really?

You’re fucking 23 years old. Start acting like it.

Thursday, October 9, 2014

News organisations publish response tips for ISIS fundamental extremists

Following infamous fundamental Islamic extremist and jihadist group ISIS’s release of a series of guidelines for journalists working in their area of operations, news organisations across the world have banded together to come up with an easy series of guidelines for ISIS’s particular business model.

“You know, we don’t really think we’re in any position to tell anyone how to do their jobs,” said one editor, “but really, when you look at ISIS’s overall public image and how the world reacts to their modus operandi, so to speak, we really think there is a lot they could learn from the news media.”

Thousands of corporate news agencies welcomed the Islamic State's document last week, which they are calling “a remarkable breath of fresh air” and “a stunning wake-up call.”

”People tend to get caught up in all the massive differences between each other and come up with hateful, intolerant assumptions about other groups,” said Sky News CEO Dale Emayle. “But seriously: tighter news controls, undying patriotic allegiance to the state, supervised journalism, restrictions on dissemination and publication, forced accreditation, prerequisite permission to publish opinions, unwavering respect and utter secrecy over state and military actions, threats of job loss, enforced licencing? Hell, we have such similar goals!”

Below, readers can find just a few of the abovementioned tips, hand-delivered by News Intern Eric Hilding, who did draw the short straw after all.


International News tips for ISIS agents

  1. Avoid controversy

    Behead equal numbers of races, genders, nationalities. Any resurgent political movement can be easily marred by accusations of racism, xenophobia or sexism. In this regard, you should consider hiring an Human Resources manager, or perhaps even a Media representative who can mitigate damage and spin stories to produce favourable reception by the world community. We all have our own Rebekah Brooks, but it's how you manage the fallout that matters.
  2. Know your bullets

    Lots of bullets look the same, but not all bullets were created equal. Sometimes it’s better to maim and disfigure an opposing US military soldier – perhaps blow his limb off or mentally and physically scar him for life – than kill him outright. Journalists know better than anyone else that dead people can’t tell a story. Sure, we can create hype over what are dead issues, like recycling the same garbage again and again, but making the dead speak (outside of sensationalist tabloid hack journalism about ghosts and phantoms and that garbage) for you is just impossible. Be sure to have a liberal sprinkling of landmines too. Nothing tells Momma and Papa Decadent Westerner to withdraw troops and vile hedonistic Imperial doctrine from pure Islamic states better than a trip to the prosthetics department.
  3. Fear videos

    Right now, there are just some people who just don’t see your message. Well, fear not: our Western News standards and code of ethics loves nothing more than spreading the bowel-emptying, moan-inducing black stain of fear as far and as wide as possible. When you do behead someone, just send us the video. We’ll immediately publish it! We have huge twitter handles with millions of followers, international blogs and news websites translated into hundreds of different languages, and a keen, keen desire to accumulate as much scare material as possible. Hell, if your beheading is good enough, we’ll even slot it in before the latest BREAKING NEWS about a white person dying of Ebola.
  4. Diversity and Equality: key business solutions

    Feminism and calls for sexual equality are commonplace for our generation. Women can behead just as well as men, and require less food and training than a male warrior. Also, a lot can be hidden under traditional dress. Having a diverse workplace will mean that, at the very least, you’ll be able to be considered as a progressive pioneer – an example for all reactionary extremist sects to follow with pride!
  5. Don’t feed the trolls

    The internet can be a place where thousands will denounce you at every moment because of your religious beliefs and political leanings. Just goes to show you how strong their “democratic” views are, right? Stay strong, and don’t mind the haters. The journey is long, and Allah will grant you success if you stay the course. Infidels will see their tweets and support of “humanitarian intervention” and “basic rights” punished accordingly when Allah brings forth his glorious Yawm al-Qiyāmah and visits divine retribution and judgement on the world of sinners and nonbelievers.
  6. Don’t lose your fun side

    Just because you’re undyingly committed to establishing an all-Islamic caliphate in Iraq and have to enforce rules and holy writ with an iron hand, doesn’t mean you have to go all square and lose your younger self. Keep things fresh. Use happy fonts, like Wingdings and Comic Sans to show everyone that Jihadist extremism doesn’t have to be all march-step and machine guns. Keep things interesting by mixing in realistic looking stones made of sponge with regular stoning rocks. And it’s always fun to mix up your legal proclamations and denouncements on twitter with an inspiring motivational poster or quote. Remember to use lots of smileys!
  7. two words: Buzz. Feed.

    Well, one word. But if we in the industry have learnt anything from hyping up expensive journalism degrees at leading schools of Media Studies across the world just in time to support the cash-hungry, shallow switch over to a frivolous and new-standards-teabagging digital portal rolling in the filth and lies of its own quest for permanent virality, it’s how to kill things. Especially standards.
    You don’t need a journalism degree to make people see why you’re right even when you’re wrong. Peurile, simplistic and reductive arguments work great. Combine the most facile aspects of your vision in one small, less-than-300-word listicle with a catchy, eye-grabbing viral headline. Try anything like “Twelve things you didn’t know about ISIS” or “I thought ISIS was a terrorist group – and then I read this article!” or even “Eight reasons why you need to support ISIS – #6 blew me away!” You’ll have billions of shares in no time.
  8. Let the West kill itself

    Honestly speaking, you don’t even need this unnecessary campaign of violence to end the sick and detestable Western culture of indulgence and decadence. Have you ever been to a McDonald’s? Have you ever watched any non-cable TV, or shows like America’s Got Talent or Honey Boo-Boo? Really, their shallow batshittery, combined with a culture of intolerance and easy gun access will do far more damage than a truckful of hateful, ideologically warped bigots ever could.