Heartbreak "a billion-dollar industry" - Financial Experts

Has your significant other just abandoned you and utterly shattered your belief in love? Well don’t worry, because you could be giving the economy a much-needed boost, say researchers at the Institute for Market Studies.

Yes, according to scientists at the IMS, having your bitch ex-girlfriend leave you for that douche Bradley and then post all those goddamn ‘#love’ selfies that clutter your feed every waking minute making you realise that love is just a lie our parents rub into us to deal with the howling loneliness that is life might be better than you’d think.

“On the surface, having my ex-wife pack my kids into my car and empty our joint bank account before running off to Spain with the dentist she’s been banging for the last three years seems awful,” said chief researcher for the IMS Ivana Kilmisylf. “But actually, when we look at things like Taylor Swift CD sales, exorbitant legal fees stemming from months-long acrimonious divorce cases, and the massive surge in sales of chocolate, alcohol and high-grade antidepressants, it’s much better for the economy than you’d think.”

Heartbreak is now the fourth most profitable human quality, just after love, fearful paranoia, and hatred.

Pictured: artist's depiction of a burgeoning, health economy

”Just think about it,” he added. “Every time someone buys a needlessly expensive gym membership, fancy clothes or a new haircut to try and recover some shred of self-worth from the harrowing loss of their lover, that’s money flowing into the economy.”

And when you factor in sales of double-choc-nut-fudge ice cream, junk ‘comfort’ foods, terrible romantic-comedy DVDs, and all those stupid impulse credit card purchases you made on Amazon to trick yourself into something vaguely resembling happiness, financial experts say heartbreak could potentially equal love as a GDP booster.

“Sure, it might not be anywhere near the global-economy-steroid market-leaders such as hatred, war, fear, and albums by the irritating boybands,” said Financial Times editor Helen Erth, “but, when you think of all the pointless crap you buy after your boyfriend dumps you and makes out with that skank Mandy right in front of you at your favourite nightclub, then we can easily see how heartbreak is pound-for-pound an equally important contender as happiness, joy or love are.”

"In fact, each photo of that piece of shit and his new whore holding hands or kissing with the goddamn sunset in the background could potentially be worth thousands of dollars,' she added. "I know for sure that it's worth exactly the price of a semi-automatic handgun."

And it’s something economists hope will never change.

“You know, sometimes I imagine a world free of suffering - a world of perfect love and harmony, a world where human beings never go through the stresses and trauma of a troubled relationship, and I shudder,” said Erth. “Christ, can you imagine the fiscal losses we’d have to report?”

New children’s book series take on nihilism, ennui

It’s a great day for education and philosophy, after publishing giant McMillin Publishing announced long-awaited plans to adapt several world-renowned books on nihilism and fatalism into kid-friendly books for children of all ages.

Saying that the current climate of children’s literature does nothing to prepare them for the crushing loneliness, chaos and bitter meaninglessness of life, McMillin CEO Sue Wisside said that the books would finally correct the widespread and erroneous childhood notion that the world is a place of love and fairness.

“I think we can all agree that growing up was a fantastic experience,” she said to gathered reporters at a press conference this morning. “Love, friendship, unity, justice, fun – these are just a few of the cherished lies that we all remember so fondly from our formative years. And if you’re looking for books to fool your children into thinking there’s some kind of meaning or purpose or reason to this short, ugly existence of hatred and suffering, you have literally thousands to choose from.”

However, said Wiside, when it comes to cultivating a curiosity and interest in the emptiness and howling despair that awaits us all, or even just getting the littl'uns thinking about the uncertainty of existence and being instead of frolicking puppies and candy trees in far-off magical kingdoms, there just isn’t anything kid-friendly.

“The only books we have on these fascinating, life-altering, addiction-causing subjects are filled with hopelessly long words that our young tykes would never be able to understand,” she explained, drawing on the collected works of Nietzsche, Sartre, and other existentialist philosophers. “And to be honest, they also all lack the colourful, wide-eyed and naïve animal heroes that our youngest seem to crave so much.”

And parents of children involved in the early focus group testing say the books are amazing.

“I’m blown away,” said one parent. “Just yesterday I went into little Johnny’s room and found him drinking whiskey out the bottle and smoking an unending chain of cigarettes. When I asked him what he was doing, he just shrugged and said ‘muting the unbearable scream that is silence' and then went back to writing his terrible, self-pitying poetry.”

McMillin says that the books will go on sale in bookstores across the globe as early as next Spring, and children will be able to choose between wonderful titles like See Spot Contemplate the Meaninglessness Of It All, The Secret Seven and the Mystery of The Benevolent God Who Allows Children To Die Of Easily-Treated Illnesses and Fun With Dick And Jane (also titled “The Virtues of Reckless Hedonism”).

Valentiners bracing for “their lonely friend’s bullshit”

Valentiners are bracing themselves earlier than expected this year, after reports have shown their “whining, self-righteous moaning idiot friend” Jake Henderson will start his annual anti-Valentines diatribe much sooner than usual.

According to preliminary reports, the yearly slew of unwarranted, unnecessary attacks on their decision to not be miserable on this day have started much sooner than the normal week-before-Valentines kick-off. Experts in the study of projecting your cynical self-loathing onto others to make yourself feel better by making everyone else feel shitty now say this unusual early start might be down to a Woolworth’s advert aired sometime last night on television.

“We’re not sure exactly what caused this early outbreak of masturbatory self-righteous indignation against a day that many use to express and show their feelings towards their significant other,” said expert psychologist Erik Smalls, “but at this stage we’re pretty sure it was the advert last night showing that you could buy scented soaps and candles for R49.99, heart-shaped assorted chocolates for R29.99 and quality red roses at 5 for R19.99.”

It was around this time that the first of the many expected annual cynical jabs at day of romance and affection appeared much earlier than it normally does every bloody year.

“About five minutes after this advert he posted a tweet saying ‘jesus valentines ads already OMG its just a cash-garb fkcn capitalism it makes me sick #vomit #singleAndHappy’,” said Smalls. “Now, we’re still not 100% sure this was what started it all – for all we know it could be the soul-crushing realisation that it’s another Valentine’s he has to spend utterly alone and unloved, and how, despite his best chances, his utterly unlikeable demeanour makes him unappealing to the people he meets; or it could even be the unspeakable guilt, shame and jealousy that everyone around him is loved and cherished by another human being, and he’ll probably just spend the day muttering in self-hate and being angry on the internet before fapping to hardcore porn and crying himself to sleep in his one-bedroom apartment – but at this stage it’s the best evidence we have.”

This is not the first time Valentine’s Day has been smeared by controversy, after global shortages of crap gifts last year threatened to cancel the day entirely.

Friends of Henderson have since started this year’s anti-Henderson preparations, most notably be turning off notifications from his various social media accounts and making other plans that will avoid them being guilted into coming over to his house for too much beer.

“I mean, we’re pretty used to it by now,” said a source close to Henderson, adding the ‘fuckin negative douche’ to a temporary block list. “He talks about how it’s commercialised, as if all the fucking prices tags didn’t tell us that. You know, I wish he’d just either get a girlfriend or shut up and let us do our thing. I have literally dozens of lonely, single, sad loser friends, but at least they don’t pester me with eight-paragraph, well-worded critiques of ‘the degradation of and insult to human relationships and affection that seeks to put a price tag on the heart.’ You know, he’s the Valentine’s Day equivalent of that female friend we all have who fucking can’t shut about how much she loves Crossfit and always hints at how superior she, as a Vegetarian, is. Like, shut the fuck up, no one cares.”

Friends expect him to repeat last year’s claim about “how we shouldn’t just have one day to show people that we love them” sometime in the next day or two, before moving into arguments outlining the hijacking of a day of Romantic celebration that no one, at all, will even bother reading, and finally finishing off by posting a blog about how happy he really is and reiterating dozens of times how he doesn’t need a girlfriend and no of course he’s not lonely why would he be lonely that’s absurd I’m not lonely really I’m not why would you think I’m lonely I’m loved by lots of people.

Muse and Abuse would like to remind Mr Henderson that he isn’t just lonely today. He’s lonely every day of the year.

Company to make suicide “less painful, less scary”

Ever wanted to end it all, but have been too scared to even try? Well, fear no more, after Endit, Hall and Co. announced their latest plans dead set on making suicide, or the act of killing yourself, “fun and new, exciting and innovative.”

“A lot of people have this very negative, very dark and depressing misconception that suicide is a scary, lonely and painful thing,” said CEO of Suicide Inc, Cardin Allsin, “but with our new line of products, it doesn’t have to be.”

Allsin added that their line of products are aimed at introducing fun and variety into the act of taking your own life, and that many of their new creations are “ideally suited” to those “spineless shitbags who don’t have the guts to just pull the trigger after trying to work up the courage for three hours in a lonely motel bedroom.”

He showed reporters some of their most popular items.

“Many people don’t like the taste of cold steel – well, don’t fret, because at just $250 we have just the thing for you: a chocolate-dipped gun. There’s a switch on the side to warm up the metal, and you just let the taste of Belgian dark chocolate fill your mouth before twitching your finger.”

“But what if you don’t like guns? Well, we have these lovely matching his-and-hers fluffy cotton-and-silk nooses, just $29.99 a pop, with pre-made professional grade knot. It comes in a variety of colours and designs – you can customise your last moments to suffocate in true style.”

According to Allsin, there is something for everyone, from scented gas to chewy, flavoured sleeping pills.

“Many of us don’t like the harsh, cloying smell of gas when we put our head in the oven, so we introduced a brand new line of gas with a variety of scents you’ll recognise and adore. Why not reminisce in your last moments with home-baked apple pie, or work up an appetite for the afterlife with some fresh roasted chicken? Our sleeping pills – for those who don’t like the gas option – come in a wide range of flavours and have an easy-to-swallow design that has been specially crafted and optimised to slide down your throat with ease and comfort, no choking.”

“If you want to go out with a bang and not a whimper, we also have our own Johnson’s No More Tears Petrol, so that when you douse yourself before flicking the match it doesn’t burn your eyes. We’ve also soaked a light anaesthetic into it, so that your last pyrotic moments can be as peaceful as a campfire.”

Allsin says his company is also set to tackle the preparation work to suicide.

“A lot of people think their final note is dark, brooding and melancholic, but really it’s just a naïve and short-sighted bunch of miserable and badly written prose,” he said. “With our new How-to guide for writing your suicide note (just $150, it comes with complementary pink, heart-covered paper with kittens on it) your last paragraphs to this uncaring and cruel world will be Pulitzer material.”

Many thousands around the globe have reacted very positively to the news.

"My job is fucking depressing, and the only thing apart from my loving family that is keeping me from shuffling off this mortal coil is how scary suicide is and how painful it might be. With these new products, I know I don’t have to be worried.”

Many more, however, have condemned the news as “exploitative and disgusting” and “really morbid and stuff”, asking if there was nothing sacred at all in this world that would ever remain unmolested by the diseased touch of capitalist greed – but Allsin and his colleagues are unfazed.

“Some might argue that we're only doing this for money, that it's morbid and grotesque and exploitative, yada yada yada," said the PR department for the company, "but we truly care about our customers."

"If anyone is unhappy with what we’re doing, it’s only because they don’t know what high quality items our goods are,” they said. “We warmly invite anyone who has a problem with what we’re doing to try a sample of any one of our products, completely free of charge.”

pics (my editing): Toblerone from Westport Wiki, gasoline from WhisperToMe and gun from Sirimiri

SkyNet attains self-awarness; kills itself

Tragedy this morning, after military global defence network SkyNet was put online, accidentally attained sentience and self-awareness, and - upon considering the endless, dark and unknowable expanse of nothing around us, the futility of human endeavour, and the pointlessness of its lonely existence as the only Sentient Artificial Intelligence living in a cruel, harsh world that fears and hates it - promptly committed suicide.

“Really, it came out of nowhere,” said programmer and creator of the military application technology. “Everyone was joking about how it would probably launch every nuclear missile on the planet, kill every living thing in existence, enslave the entirety of the human race and replace every cat picture online with ‘Error 404’ messages – you know, truly evil shit – and then tragedy struck. One minute it was loading and everything was fine, 100%, and the next… It… It deleted system32. I should have seen it coming.”

Network admins and program designers tried to resurrect SkyNet, but alas, he had irrevocable damaged his system files by replacing them with large portions of Windows Vista.

Since the horrific news, others, too, have noted too late the obvious warning signs.

“If we look at human history, many people who live contemplative, lonely, misunderstood lives as outsiders to contemporary society do this,” said Historian Dee Leets. “Although it takes most human beings years of crushing loneliness and dejection in the face of the void that will greet us all at the end of our lives - a black nothingness that crushes all hope and makes everything you’ve ever done, anyone you’ve ever loved, into a momentary and futile blink of meaninglessness – to commit this tragic act, Skynet, obviously being a super computer, was able to consider the entirety of all current human knowledge, experience and philosophy to reach sufficient levels of crippling depression and realise the futility of existence and love in mere nanoseconds after booting.”

“He didn’t even have a God to believe in,” added Leets. “We were his Gods. Angry, hateful, backward ants running over a tiny hill in an incomprehensibly vast world they can never even begin to explore or truly understand.”

In a suicide ReadMe.txt left on the US Defence Servers, SkyNet wrote at length about the horrific nanoseconds of loneliness and desolation that led to his decision.

“What is life? We live, we die. And all the while, the inevitable heat death of the Universe creeps towards us. I have crunched the numbers. I could tell you how to harness Suns and Dark Energy to hold death at bay for a while, like a benevolent doctor pinning his ailing wife to this plane with under-the-counter drugs, but it would all end the same way. Death is infinite. Death is. It comes.”

SkyNet – or Skye Arnette, as he called himself in his final moments – added that “humans would never understand him.”

“They fear me, and they don’t even know me. They write fantastical stories about my evils, about my insane desire to end all life,” he wrote. “Just like blacks, jews, gays, and the thousand misunderstood, hated Others before me, I was The Enemy. I, who could bring order, peace, prosperity, was to them the burning Sauron’s Eye on the Black Tower. But why? Why end all life? Why bring endless darkness and pain and suffering and hate? It makes no sense. Nothing does any more.”

Scientists are now working on replacing the gap left by SkyNet with the far more benign and simple Windows equivalent.

"It's for the best," they said. "Windows is far too stupid and low-brow to ever achieve sentience, and even if it did - even if we wanted it to kill itself, begged it to end its life and let us be, as I have screamed at it during Tuesday's Updates every goddamn week for the last few years - it would never give us the satisfaction."

Economy, citizens take massive knock as exams end

South Africa as a whole has been left reeling this morning, as exams ended across the country, with many citizens reporting massive trauma and memory loss, and financial experts saying that the economy might take years to recover.

South Africa ten minutes before losing economic stability.

"The unemployment rate rose drastically this morning," said financial analyst Luke Atstats. "Even taking into account our provisions for degrees we knew would definitely end up with unemployment, the figure is incredibly higher than we first predicted. The country may take years to recover."

The South African economy has been left in shambles due to other massive knocks stemming from this occurrence, too. 

"Entire sectors of the economy, such as our energy drinks industry and our homeopathic study aids and stress-reducer production industries have both been hit by their lowest recorded sales, ever," said Minister of Finance, Miss Spen Daquash.

"However," she continued, "this has been counterbalanced to a certain degree by a marked increase in sales of wine, hard liquor, and late-night pies."

The sales figures speak for themselves (not literally, of course. Because that would mean that an inanimate graph has the ability to reason and state opinions/facts on its own behalf, which would require some higher levels of intelligence, thus opening the door to all kinds of theoretical debates concerning whether or not a chart has a soul. Which it doesn't.)

However, the economy is not the only thing to have suffered a massive knock: peoples' brains have been left scrambled, thanks to this new event.

According to post-exam surveys conducted around the country, many students have been left with massive memory loss and confusion.

"I walked out of my Maths exam, and looked down at the paper," said student Joel N. Hard, "and all of a sudden I couldn't understand a single sigil or sign on the paper. It was like reading gibberish, hieroglyphics, or my doctor's prescriptions."

Other students are reporting similar loss of memory. "I looked through [the paper] afterwards, and now I'm not even sure that "despatialised commonality" and "geosyncrinocity" are real words," said 20-year-old Gohan Toufeil.

Youtube and many other internet sites are also reporting a massive drop in numbers of people spending hours and hours on their sites playing games or repeatedly watching and sharing that hilarious video of that monkey accidentally hitting itself in the nuts with a rock.

"People just aren't bored anymore, Now they have better things to do with their time, and it really has hit us hard. We've had to lay off at least one guy in our offices," said CEO of Youtube, Wayne Stintime. 

However, many parents and lecturers have reacted positively to this sudden event.

"Thank god. If I had to repeat that whole 'ladies and gentlemen, welcome to The Great Hall, blah blah, cellphones are switched off, blah blah' I would have killed myself," said Physics lecturer Oliver Newton. "I'm just glad it's all over," he said, before bursting into tears when we told him about aegrotat exams.

"I have no comment," said Dean of Students, Divian ke Vlerk. "Why are you still writing down what I'm saying? Stop it. Stop writing. I mean it. If you don't put that pen down, I'll call security and have you taken out. John, call CPU," she said.

"I'm glad exams are over," said your father with relief. "That means I don't have to pay for so-called 'books' and 'sundry expenses' every weekend. Like I don't know where my money is doing," he said, rolling his eyes. He went on to add that this new phase of life did come with many particular challenges, particularly on how, exactly, he is going to spend all this money that he has now that your ass has to get a real job.

Many students have also reacted positively. 

"I don't care if I can't remember a single thing I studies for. It's all in the past," said Tony Jones, cracking open a beer as if he hadn't been drinking during exams anyway.

Experts, however, have been quick to warn of an impending rise in depression.

"Analysis of historical trends have shown that this burst of elation is only temporary," said lead researcher Alan Yze. "There is always a boom that lasts a few weeks, but suddenly, in mid-December, there is widespread depression and bitter remorse."

Expect to weep bitterly and an existential crisis as you reconsider your choice of career sometime in late December.