The controversial advert from well-known restaurant chain, Nandos, has been banned from being aired by the national broadcaster, said the SABC in a press statement this morning.
"With fears of how people will react to it, we just don't want such an advert this highly disseminated in the public sphere," said head spokesperson John Sensa, "except, of course, all over Twitter and Facebook and the rest of the internet and the news and blogs and foreign television services."
The SABC has since vehemently defended its decision.
"We would never want to spread adverts that contain shocking, offensive or, god-forbid, thought-provoking material or ideas. Especially if they aren't making us any money. We prefer safe, non-head-scratching entertainment, like episodes of Friends that even your mother thinks are outdated."
The SABC believed that, much like with issues of corruption and failing public services, not addressing the issue was a far more effective campaign.
"If we show the advert, we are afraid that we'll make the problem worse. We think it better to just not show it. If we just stay quiet, we're sure that the problem will sort itself out, especially with our country's migrant labour policies, unemployment, current immigration and refugee policies, inequitable housing policies, the problems with identification documents, corrupt policing, the proliferating informal urban settlements, competition for scare resources, crime, and our disconnected government that no longer listens to the anguish or comprehends the anger of millions of people living in poverty," he said.
"If we show it, it may create a problem almost as large as our yearly overdraft."
When asked why they were opting for a 'white elephant' approach, the SABC defended itself.
"We would never use such an approach. The SABC is tolerant and diversity-minded. We prefer the 'non-racially-charged-or-ethnically-marked-politically-correct-pachyderm' approach," said Sensa. |
| The SABC has always had a rich history of family-friendly, inoffensive advertising. Almost as rich, in fact, as their history of bailouts. |
However, CEO of SABC, Winida Bailout, has defended their decision, saying that the Nandos advert "trivialises xenophibia".
"Besides," he said, "there are other, more important problems to worry about, like that painting of Zuma."
When asked whether he knew that the painting had been defaced and the issue settled, he shrugged.
"We're the SABC. According to us, Ross is still fighting to make Rachel see his true feelings."
Many civilians have praised the SABC's swift action.
"I was really worried for a second there that I would have to watch it and make up my own mind about it. You know how much we lay people hate critical thinking," said George Chimbetu.
"I'm glad they censored it," said another man. "I actually had my axes and assegai sharpened and ready, and I was just waiting for one silly advert to set me off."
Many more have reacted to the decision with anger.
"Typical. We South Africans make one advert and all these foreigners get offended. We aren't xenophobic at all, and if they don't like our adverts then they should go back to their home countries," said one local man, Kenneth Ofobea.
Since the decision, both M-Net and DSTV have jumped on the bandwagon.
"We already show Desperate Housewives, Jersey Shore and My Super Sweet 16," said media sales representative Jane Erikson. "We're worried that this advert might cement our image as broadcasters who are uncaring about the plight of the most marginalised classes in South Africa."
Meanwhile, Professor of History and Migrancy studies Thomas Reedabok has branded the advert as "historically incorrect."
"Following theories of evolution and migration, the Khoisan man should have actually disappeared as well. If Nandos wanted to empirically represent Africa's most original native dwellers, they should have instead displayed a single prokaryotic bacterium saying 'you found me here' in corresponding subtitles."
Nandos was unable to comment on the matter. "We have received complaints to the advert and we are working on a response to be released sometime in the next few days," said HR rep James Makapun.
"We just can't say anything until we've thought of a clever pun or advert highlighting our reaction."
