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| One you've seen it, you can't unsee it. Source: Celebitchy.com |
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| The logo in a nutshell. Source: Celebitchy.com |
"We first started considering the University for this award after seeing a few of their HIV-awareness campaign pictures being put online. These tactful, tasteful, subtle and informative adverts were not at all creepy in any way and succeeded in raising awareness for HIV and safe-sex practices," said the IAWDE spokesperson Ohgohd Mai-Eyes. "We don't consider the blind or insane for these awards, but once we learnt that the brilliant minds behind these posters were sane and possessed great visual acuity, we immediately jumped to the screening selection," he said.
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| One of the first posters to receive a nomination. |
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| This is actually not a satirical, bullshit thing. Seriously. WTF. |
The campaigns have been met by huge praise by many Rhodes students.
"When I saw those adverts, I felt relieved," said one female student. "At first I thought that my boyfriend's professions that he wanted to be close to me were just a way to get into my pants, but now I know, thanks to Ryan and Rhodes, that he cares. Now I knew that Rhodes men know to buy the hugest, massivest box of condoms out there to show a girl true, deep love. You know, the kind that has no boundaries," she said.
However, according to Mai-Eyes, at this point of the process there were still some other candidates in the field who were neck-in-neck with Rhodes for that winning spot, including the Ryugyong building in Pyongyang, North Korea:
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| Voted by Esquire Magazine as "the worst building ever" |
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| The resemblence is uncanny. |
However, Rhodes University's contestation for the award took on new, unforeseen levels of intensity after the SRC elections started. The real problems for the selection committee started here, after they saw the new and sheer volume of posters vying for the top - or rather bottom - spot.
"After the election process started, that building started looking like the Taj Mahal, and I honestly mistook that tattoo for the Mona Lisa," said Mai-Eyes, shaking his head in wonder.
"We realised that this new level of bad was so utterly and atrociously horrible that not even MTV would fill its screens with that kind of face-palmingly horrendous, "WTF is wrong with the world" general eye-hurting visual material. When we saw that there were posters out there that made Jersey Shore look more classy and dignified than a Toastmasters Society meeting, we knew we had a tough decision on our hands."
This sudden development was spurred on even further by a failure for the election process to reach quorum.
"Before, some of the campaign posters weren't actually that bad, and at least some of the students would pretend that they gave a shit about office by randomly throwing words like 'accountability', 'transparency', 'responsibility' and 'transformation' into their posters. However, new evidence shows that less than 10% of the new posters on display have even one of those Key Words in view, and that candidates now give as much as 84% less of a shit", said IADWE research assistant Ian Notpaidenuf, whose job it was to study each and every poster in-depth for the final appraisal.
He went on to show us some of the nominated posters. "One reads like the most obscure personal advertisement ever, showing nothing but the candidate in the usual vote-winning, voter-reassuring combination of tie-suit-jacket and a bunch of twitter and facebook links. And one of those BBM barcode thingies. You can't forget that."
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| Vote for me: I can does interwebz |
The content in competition, as you can see, has been jaw-dropping.
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| This, apparently, is NOT a joke. |
Eventually, Mai-Eyes said, they decided not to hand out an award to one defining poster, but to just generally class them all as the overall winner.
"They all generally inspire a feeling of desolation and emptiness when you look at them, and so we decided we can't single just one out," he said. "I mean, here, we have a guy running for SRC Academic Counciller and he misspelt the office for which he was running. Another one claimed that the candidate was 'APPAOCHABLE' - in capital letters too, just in case you didn't quite understand how approachable she was."
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| He should run for SRC Irony Counciler (sic). Positive attributes: advanced flame-war skills |
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| APPRAOCHABLE! YOU HEAR ME? APPRAOCABLE! At least she spelt "councillor" corre... Oh wait. She didn't. |
The President of the IAWDE, Verra Bleind has added her voice to the proceeding, saying that these have been the most remarkable examples of bad campaign advertising since Mike Gravel's genius video in his 2008 campaign for the 2008 American Presidency. "Seriously," she said. "Not even the part where he throws that rock could compete with these posters. I mean, these posters really do go out of their way to show you as little as possible about who the candidates really are deep inside, and why it wouldn't be a mistake to vote for them."
Some candidates didn't even change their pictures.
"They were obviously perfect the first time," said Bleine, "and these perfect originals played an integral part in getting students to vote. We figured that there must be some other, unknowable reason that people didn't vote."
Meanwhile, the Secretary-General of the United Nations, Dontkare Bout-Lomnin, has promised to ship in several hundred teams of highly-trained mental trauma psychologists and counselors to deal with the devastating leaflets.
"As soon as I saw that one with Ryan Gosling, I knew we had to react quickly. We immediately removed all our specialists from Bosnia, Iraq, Syria, Burma, Saudi Arabia and North Korea to deal with this new, iniquitous South African threat," he said.
*- what follows are a collection of other campaign posters. Browse at your peril.
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| Cudos on the voter Key Words and the Highlander reference. |
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| Because fashion. |
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| Forgive me if I'm wrong, but doesn't that translate to "I don't want to win"? |
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| Because, as with many other candidates, reasons are irrelevant. |
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| Because Suits. THAT'S WHY. |
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| Because verbs are irrelevant. |
