Man gives to charity without making elaborate viral video

The philanthropic community is in uproar today, after a man reportedly donated a large sum of money to a charity organisation without filming an elaborate viral video.

According to the man, who for some reason beyond the comprehension of modern man wishes to remain anonymous, he didn’t even tweet that he had done it, or even take a selfie or use any hashtags like #charity.

This isn’t the first time he’s pulled such a mad stunt – sources close to the man say that back in August 2014 he didn’t dump a bucket of ice water over his head before giving R50 000 to an organisation working to find a cure for ALS.

And while many people say this is pure madness, scientists say that the science is feasible.

“We’ve been looking into the neurochemistry and psychology behind such irrational acts, and we have to say that the science is sound,” said lead researcher for the study, Cora Layshin. “Turns out, you actually can donate money without making it about you or yelling to the entire world in hashtagged ALL CAPS that you’re so goddamn selfless and giving and kind.”

But this is just the beginning, say scientists conducting similar research.

”We’ve been looking into the innate, very natural links between being a good human being and making sure that it’s also tagged on Facebook and linked to your Instagram account,” said Dr Narsa Sistique of the Institute of Brain Studies. “Peer-reviewed research and carefully experimentation shows that – in an utter contrast to popular belief and going against everything certain Youtubers know to be true – you can donate money or food to homeless shelters without making exploitative Social Experiment videos that make thousands of dollars in ad revenue.”

International Charity organisations have jumped onto this trend, and are now challenging thousands of budding social media philanthropists to the bold and daring new "Just Donate some Goddamn Money" challenge.

”We know that it’s difficult to comprehend, but dozens of peer-reviewed papers on the matter have shown that you can do things like asking your girlfriend to marry you without having to stage some huge viral flashmob video,” said Dr Sistique. “Every time you do something like have a cup of coffee or a vegetarian quiche at a local bistro, or go to the gym, or go for a 22km bike ride on a Friday, you can actually do it without flooding everyone’s social media feeds with it. It’s crazy, but true.”

However, not everyone is too fazed by this shocking discovery.

“There may be one or two people who upset the system by giving money without making a viral video,” said online philanthropy expert Jack Givvens, “but as long as there are hundreds of people who make viral videos or do a No Makeup Selfie challenge without giving a cent, we figure it kinda all balances out.”

"Donate Money" challenge goes viral

Following the dazzling social media popularity and successes of infamous charity awareness drives like the No Make-up Selfie challenge, the Nek nomination and the now ubiquitous Ice Bucket Challenge, international charity organisations have announced this morning an all-new viral challenge for Twitter, Facebook and Youtube users: the Donate Money at Any Local Charity Challenge.

"It's incredibly simple," said brainchild of the novel approach to online charity drives, Charl Louw. "In fact, it requires far less effort than dumping cold water on your head or just waking up and taking a photo of your mascaraless, socially-ugly face."

According to the charity organisation, the challenge is as simple as 1, 2, 3.

"You just take a cheque book, bank deposit slip or even an online donation form," said Louw, "and fill in all the relevant details, followed by an amount of your choosing to donate to the struggling organisation. Then just upload the video of you doing this and show off to all your friends and the world what selfless, egoless, philanthropic and humble person you are."

Failing that, he said, you could just dump "a bucket of money" on an ALS victim.

"If huge amounts of cash cured Magic Johnson, I'm pretty sure it could do the same for a disease that I, like many other bucket dumpers, know nothing about - and even if we did, we probably couldn't pronounce it."

Artist's impression of the new challenge.

Media and charity experts have applauded the move as "just in time in this worsening cycle of fads."

"Think about it: these campaigns started off as really benign and harmless, but in our world, we always want bigger, better, more hectic," said Online Charity Analysis Joe Blogs. "From the No Make-up Selfie to things like the Cinnamon, Ice Bucket, and even the Fire Challenges, we've seen a steady progression into increasingly dangerous forms of philanthropy. What's next, the Loaded Gun Challenge? The Slap a Rabid Cape Buffalo Challenge?"

However, initial feelings in the online community have been hesitant and resistant towards the new Challenge.

"The other ones were really great and catchy, because they were funny and required little effort," said a girl on her Facebook status, which just shows you the quality of news you're currently reading, "and also because you didn't have to actually donate any money. This just doesn't follow that winning, scientifically-proven, life-altering charity drive formula."

"I totally agree," said one guy commenting on the above statement. "How the hell is money or financial support supposed to stop, cure or prevent any disease? Typical capitalism, ruining such heart-felt initiatives. "

Readers of this blog are hereby challenged to post this or any other of our news stories on their Social Media platforms to raise awareness of the dreadful cancer afflicting our once-fine news services and organisations.

Pic: wikimedia commons