It was a wonderful step towards true progress for all amateur wine-lovers today, after South African winemakers across the country bowed to mounting student pressure, finally making wine an approachable and simpler science.
“After years and years of debate and anger from the student population, we have finally decided to come clean,” said Hermanus-based viticulturist (from now to be called “Grape Farmer dude”) Connor Suer. “All that BS we put on the back about ‘lingering notes’, ‘delicate finishes’ ‘zesty aftertastes’ and ‘fully-bodied aromas’ along with all that made-up malarkey about guava, oak, berries and so on? Yeah. We admit. It’s lies designed to create market demand.”
As such, the South African Winemakers’ Association (SAWA) have committed to make wine – whether it be Merlot, Bordeaux, Blanc de Blanc, Tranquil, Rosé, Shiraz, Syrah, Maritimus, Champagne or Sauvignon Blanc –more “student friendly.”
“Really the only difference is the colour,” said SAWA CEO Charl Donhey. “They all taste the same, after you’ve had more than one bottle, so who are we to say otherwise?” SAWA has also announced their decision to replace the names and cellars of wines with just the price and alcohol percentage.
“Let’s be honest,” said Donhey, “When you’re looking to just get totally fucking tanked before stumbling off to the local club and punching the air to bad music for three hours before passing out in a ditch and waking up minus your dignity, dinner and a considerable portion of your monthly allowance, why would we pretend you buy wine based on its name and celebrity? We all know you just trawl the shelves for the lowest price and the highest percentage.”
The move will also avoid the “glaring, hateful shame of bending over to grab a bottle from the bottom shelf where all the plonk is.”
“No one says anything,” remarked Donhey, “but we all know what they’re thinking when you so obviously stoop to grab the cheapest bloody bottle of booze in the shop. The cashier may say nothing, but we know what she’s thinking. We all know. Look in her eyes. See the contempt, you miserly drunk.”
Reviewers and wine makers have been enthusiastically supportive of this move, with Tasters Weekly and Wine Magazine announcing a student-friendly range available in shops close to your house.
“Already we have dozens of available brands for you to try,” said Head review for TW magazine, Sipin Spitz. “Like the strong, white R25 – 11%, and the even stronger, but red, R28 – 14%. We’re sure that, whatever you’re looking for, it’ll be very easy to find, will do the job and won’t break the bank.”
