Dear Axe Deo,

I use Axe. It doesn't drown me in women. I get angry.

Text reads:

Dear Axe Deodorants,

I am very sad to say that I am on the verge of giving up your line of Men’s deodorants for good. My experience with your extensive bodyspray products has been nothing short of disappointing, and is at the very least a gross waste of time.

But perhaps I’m getting ahead of myself. Let me perhaps explain my angst, right from where it all began: as a thirteen year old boy.

Naturally, your product immediately appealed to me. It wasn’t so much that I was brainwashed by the doglike incessant smokescreen that followed all my seniors in an inescapable hormonal fog of Phoenix and testosterone, through which I had to walk on a daily basis and which now serves as an immediate PTSD-esque trigger to darker, younger days, but rather the scientifically accurate promises in your advertising that assured me that all it took to change my virgin life into one of abs and being Brad Pitt in a suit surrounded by literally fallen angels was one mere spray.

And so, I became an Axe User.

But if I’m a true Axe user, then why, please explain to me, am I not wading through a knee-deep sea of bikini models biting their lips and gazing with sultry desire at my rock-hard abdominals?

Am I perhaps applying my can of Axe Twist incorrectly? I have taken painstaking lengths to study, in minute, frame-by-frame detail, the exact techniques the subjects in your many short-length documentaries use to become inundated in female pudenda, but no matter how true I am to the original techniques and hand-flicks, I cannot get more than one girl at a time.

He goes across the body, diagonally down his torso towards his left hip and then snaps the can across his waist and groin area. I have done this repeatedly, sometimes even more than once, and still, I don’t have difficulty rolling over in my bed at night because the entire female population of the planet serves as my duvet. What is going on?

I’ve tried everything. Nothing works. It doesn’t matter if I spend half an hour and entire bottle of Axe Hair Wax to sculpt my hair into a kiff bedhair quiff like those okes in GQ. It doesn’t matter if I inflict multiple coldburns on myself by applying several dozen cans in one sitting. Hell, it doesn’t even make one smidge of difference if I empty all my Axe products into a blender, make a pasty puree of them and soak my entire body in it for half an hour or before I pass out from the fumes, whichever comes first.

I’ve had this problem before. A few years ago I gave up Radox Mens Xtreme Body Wash because it didn’t turn me into John Smit rappelling down a refreshing waterfall after just one mere sniff of the stuff.

Then, to make matters worse, Sky Vodka didn’t transport me to literally a club in the fucking sky filled with babes and disinterested looking gentlemen. Even after six years of drinking a bottle every day, I have yet to get anything sexier, more carefree and youthful than extensive liver damage. And I’m pretty sure we both know how much Michelle Pfeiffer and Scarlett Johansson I’ve gotten in the past months of using certain expensive colognes.

I demand a public apology and a full refund, or at the very least a step-by-step, full and detailed (perhaps even illustrated) explanation of how to fully capitalise on Axe’s female-getting prowess.

Some idiots have suggested to me that I’d probably attract more women if I changed my backwards, unrealistic attitude towards them and stopped treating them like sandwich-making dogs who give you the sex at the mere hint of cheap deo, but of course they are utterly wrong. Why would advertising exaggerate or outright lie about its product’s social appeal or woman-winning powers? It’s absurd to think that companies would ever put soulless profits over the respect and responsibilities that society has come to expect.

So please. Send me the secret technique, or give me back my money. I have just recently started a project to utterly eliminate all inconvenience ever in existence by buying every Verimark product I can think of, and I’ll really need the money.

Until then, I’ll be giving Axe my own axe effect.

Yours sincerely

Author, writer, recent Old Spice client, 13 going on 26,

Matthew de Klerk

PS: I've read in the local news that I'm not the only person you've let down. This is unacceptable.

www.to-muse-and-abuse.blogspot.fr/2014/06/tv-commercial-product-user-still-not.html