Wednesday, September 10, 2014

Eskom starts star appreciation week

Stargazers are turning heads skywards this week, after South African national electricity provider Eskom kicked off its new Star Appreciation Week celebrations.

The week, which is aimed at cutting down drastically on light pollution in households across South Africa, will allow residents of South Africa to observe our cosmos unhindered by the pesky lamps, globes, bulbs, heaters and cooking appliances that obscure our view of the heavens.

“We’re so excited,” said head of Eskom Rowling Blakowts. “Now you’ll be able to appreciate the infinite beauty of the stars as they shine down on us without the annoying distractions of cellphone chargers, fridge lights or hot water.”

The move has been met by widespread approval and praise.

“I’m so happy,” said one Jo’burg resident. “Without them [Eskom], you’d never even know these stars were there. For example, did you know that right behind your street lights, if you’re standing on your porch, there is the Magellan nebula? Or that, without the security lights on your garage shining right into your eyes, you could usually see the Goran Cluster?”

“I totally agree,” said another. “Gazing up into the infinite and unknowable expanse of our solar system and the universe beyond, it makes you think of how small and insignificant we really are, and how our troubles, such as days-long power outages or half-month water cuts to our community, are really meaningless in the grand scope of things.”

Since the success of the announcement, Blakowts now says that Eskom has “even bigger, better” plans for similar celebratory weeks.

“When was the last time you bathed in the soft glow of simple candle light? When last did you enjoy the rustic, calming roar of a wood fire, or the peaceful murmur of a paraffin lamp?” he asked. “Well, with our new series of Appreciation Weeks, you’ll be sitting and smiling in nostalgic contentment for months on end.”

The announcements have, however, been met with derision and contempt by Zimbabwean electricity company, ZESA, who said they had been appreciating stars, wood fires and the "deep, inexplicable beauty of utter darkness" long before “it was cool”.

“Typical South Africa, always copying us,” said ZESA superintendent Sir Kitt Braykas. “First the colour of our currency, then our ruinous political agenda and our brutal, gung ho police force, and now this. I guess maybe imitation is the sincerest form of flattery: that we’ve been doing this for so long that we’re the experts. Hell, we’ve even been thinking of making an ‘Electricity Appreciation Ten Seconds’ sometime this year. Maybe after National Police Riot Baton Appreciation Week.”

Readers of Muse and Abuse are recommended to print this and other news articles to appreciate in the romantic low glow of next week.


Pic:ForestWander

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